2023’s Total Halloween spend is expected to reach a record $12.2 billion this year, exceeding last year’s record of $10.6 billion.1
This week we’ve dusted off our crystal ball to bring you the latest trends, from the most popular costumes and candy to spending trends and buyer demographics. Uncover the spookiest data and the most spine-tingling statistics you need to understand this year’s Halloween shopper.
The top ten costumes of 2023 are from zeitgeisty movies and streaming shows. Here are the top three2:
Where they are buying:
28% of Millennials and 21% of Gen Z plan to buy candy online5
66% of all shoppers overall plan to buy candy in-person (grocery store or supermarket)4
What they are buying3:
Nationwide
Connecticut (where Inspira was named #1 Best Place to Work)
How much they are spending this year4::
Halloween shoppers are up for grabs4:
87% willing to do the Halloween shopping with a new brand or vendor
Most costumes and accessories bought online: Gen Z (34%)5
Most candy bought online: Millennials (28%)5
Spending more or less Halloween 20235:
Less: Gen X more than every other generation (over 50%)
More: Millennials greater numbers than others (over 40%)
1-Halloween Spending to Reach Record $12.2 Billion as Participation Exceeds Pre-Pandemic Levels - NRF
2-Barbie, Mario Among Most Popular Halloween Costumes of 2023
3-Most Popular Halloween Candy 2023 - Candystore.com
4-Halloween Candy and Food Shopping in 2023 - PowerReviews
5-Halloween Trends 2023: Costumes, Spending & Top Stores - Jungle Scout