It's 2022, and social media is entirely saturated—which means a brand has to work harder to gain consumer attention than it has in the past. Luckily, brands can use a slew of different social media platforms to create a cohesive brand experience for their customers. The key to winning social media in 2022 is spicing it up. Here’s what you need to know.
First, it’s helpful to understand who uses social media—and how many people use it. Over half of the world’s population currently uses social media. In addition to this, there are now nearly five billion internet users internationally, roughly 62% of the entire world’s population.
The last year has been monumental to both social media and mobile devices. As of December 2021, over two-thirds of the global population have access to mobile devices. This results in 5.29 billion mobile users. Social media also received a considerable boost within the last 12 months. The number of people using social media increased by more than 400 million, for a total of 4.55 billion.
These numbers are staggering, and this reveals why a robust, comprehensive social media strategy is vital to a brand’s success. With so many social media users, there’s a real opportunity for brands to show up on social media and make connections with consumers.
There are plenty of social media trends that are taking off this year. Spicing up a brand’s social media means harnessing the power of these social trends and incorporating them into your company’s social strategy. Here are a few social trends that you should keep an eye out for:
Social commerce is experiencing a significant boom everywhere you look on social media. It has never been easier for social media users to click ‘add to cart.' This year, brands looking to spice up their social media should consider harnessing the power of social commerce and integrating it into their overall social plan.
Brands are increasingly showing their ‘behind-the-scenes’ on social media. In addition, it’s never been more critical for brands to demonstrate genuine empathy for their consumers. One way to achieve this is to showcase the brand's human side on social media. In addition, if a brand has a corporate social responsibility plan in place, social media platforms are an excellent place to showcase it.
Social media is another opportunity for brands to create an engaging, positive customer experience. Part of this is using social media for customer service purposes. Marketers should use social media platforms to communicate with customers effectively and can achieve this by providing customers the opportunity to connect on customer service concerns via social media.
Ready to spice up your social media? Reach out to Inspira Marketing Group today to learn more about how we can help craft the social media strategy necessary to elevate your brand’s digital presence.
SOURCES:
100 Social Media Statistics For 2022 [+Infographic] | Statusbrew
Social Media Trends Taking Off In 2022 | Forbes