Infographic: From First Impressions to Lasting Connections: How Integrated Experiences Drive Brand Loyalty

Integrated experiences are taking over, and brands are all in. With 80% of companies ramping up their experiential marketing spend—pouring between $500K and $1 million annually into activations—live events are more than a moment, they’re the foundation of lasting connections. Marketers are getting smart too: 92% are strengthening post-event follow-up to drive ROI, while 77% are focused on building year-round engagement. The numbers don’t lie—success isn’t just about how many show up; it’s about creating meaningful relationships that last.

Why are integrated experiences so impactful?

Let’s look at the numbers.

• 91 % of customers said they feel more optimistic about a brand, product, or service after participating in a brand activation or experience.
• Brands that use experiential marketing receive three times the word-of-mouth awareness of those that don’t.

Deepening Relationships IRL

According to B2C marketers, here are their top ten activation objectives.

1. Generate awareness
2. Generate new relationships
3. Drive sales
4. Connect with existing customers
5. Educate consumers
6. Generate leads
7. Social media engagement
8. PR/Media Coverage
9. Content Creation
10. Sample/Demo product

What to learn more? Discover the experiential trends that are driving results for brands in 2025. Download our white paper “Shaping Experiential Marketing Trends for 2025: Fostering Deeper Relationships Through In-Person Brand Experiences" today! 

Sources:

G2 | 70+ Experiential Marketing Statistics You Should in 2025

EventMarketer | EventTrack 2025: Experiential Marketing Forecast and Benchmark Study