--- title: "Infographic: From First Impressions to Lasting Connections: How Integrated Experiences Drive Brand Loyalty" description: This infographic discusses the importance of experiential as part of integrated marketing campaigns and top objectives B2C marketers are looking to acheive through experiential. image: https://blog.inspiramarketing.com/hubfs/6K5A6446-Enhanced-NR.jpg --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [Infographic: From First Impressions to Lasting Connections: How Integrated Experiences Drive Brand Loyalty](https://blog.inspiramarketing.com/blog/infographic-from-first-impressions-to-lasting-connections-how-integrated-experiences-drive-brand-loyalty) Feb 18, 2025 10:00:00 AM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) - [Tweet](https://twitter.com/share) Integrated experiences are taking over, and brands are all in. With [80% of companies ramping up their experiential marketing spend](https://www.marketingdive.com/press-release/20240927-experiential-marketing-gains-priority-as-80-of-companies-increase-budgets/)—pouring between [$500K and $1 million](https://learn.g2.com/experiential-marketing-statistics#:~:text=74%25%20of%20Fortune%201000%20marketers,important%20to%20their%20business%20success.) annually into activations—live events are more than a moment, they’re the foundation of lasting connections. Marketers are getting smart too: [92% are strengthening post-event follow-up to drive ROI, while 77% are focused on building year-round engagement](https://learn.g2.com/experiential-marketing-statistics#:~:text=74%25%20of%20Fortune%201000%20marketers,important%20to%20their%20business%20success.). The numbers don’t lie—success isn’t just about how many show up; it’s about creating meaningful relationships that last. ![Shaping Experiential WP Infographic-3](https://blog.inspiramarketing.com/hs-fs/hubfs/Shaping%20Experiential%20WP%20Infographic-3.png?width=600&height=1900&name=Shaping%20Experiential%20WP%20Infographic-3.png) **Why are integrated experiences so impactful**? Let’s look at the numbers. - 91 % of customers said they [feel more optimistic](https://brandequity.economictimes.indiatimes.com/news/marketing/making-brand-activations-cost-effective-with-technology/95070449#:~:text=Interestingly%2C%20Event%20Marketer%20claims%2091,lasting%20impression%20on%20the%20consumer.) about a brand, product, or service after participating in a brand activation or experience. - Brands that use experiential marketing receive [three times](https://learn.g2.com/experiential-marketing-statistics#:~:text=74%25%20of%20Fortune%201000%20marketers,important%20to%20their%20business%20success.) the word-of-mouth awareness of those that don’t. **Deepening Relationships IRL** According to B2C marketers, here are their top ten activation objectives. 1. Generate awareness 2. Generate new relationships 3. Drive sales 4. Connect with existing customers 5. Educate consumers 6. Generate leads 7. Social media engagement 8. PR/Media Coverage 9. Content Creation 10. Sample/Demo product What to learn more? Discover the experiential trends that are driving results for brands in 2025. Download our white paper “[Shaping Experiential Marketing Trends for 2025: Fostering Deeper Relationships Through In-Person Brand Experiences](https://info.inspiramarketing.com/shaping-experiential-2025-white-paper)" today!    Sources: [G2 | 70+ Experiential Marketing Statistics You Should in 2025](https://learn.g2.com/experiential-marketing-statistics#:~:text=74%25%20of%20Fortune%201000%20marketers,important%20to%20their%20business%20success.) [EventMarketer | EventTrack 2025: Experiential Marketing Forecast and Benchmark Study](https://www.eventmarketer.com/article/eventtrack25/)   Topics: [Experiential](https://blog.inspiramarketing.com/blog/topic/experiential), [Infographics](https://blog.inspiramarketing.com/blog/topic/infographics) ![Inspira Marketing](https://blog.inspiramarketing.com/hs-fs/hubfs/InspiraLogoNew.png?width=100&height=100&name=InspiraLogoNew.png) #### Written by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Insights (179)](https://blog.inspiramarketing.com/blog/tag/insights) - [Experiential (120)](https://blog.inspiramarketing.com/blog/tag/experiential) - [Infographics (95)](https://blog.inspiramarketing.com/blog/tag/infographics) - [Inspira in the News (70)](https://blog.inspiramarketing.com/blog/tag/inspira-in-the-news) - [Social Media (64)](https://blog.inspiramarketing.com/blog/tag/social-media) - 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