Integrated experiences are taking over, and brands are all in. With 80% of companies ramping up their experiential marketing spend—pouring between $500K and $1 million annually into activations—live events are more than a moment, they’re the foundation of lasting connections. Marketers are getting smart too: 92% are strengthening post-event follow-up to drive ROI, while 77% are focused on building year-round engagement. The numbers don’t lie—success isn’t just about how many show up; it’s about creating meaningful relationships that last.
Why are integrated experiences so impactful?
Let’s look at the numbers.
- 91 % of customers said they feel more optimistic about a brand, product, or service after participating in a brand activation or experience.
- Brands that use experiential marketing receive three times the word-of-mouth awareness of those that don’t.
Deepening Relationships IRL
According to B2C marketers, here are their top ten activation objectives.
- Generate awareness
- Generate new relationships
- Drive sales
- Connect with existing customers
- Educate consumers
- Generate leads
- Social media engagement
- PR/Media Coverage
- Content Creation
- Sample/Demo product
What to learn more? Discover the experiential trends that are driving results for brands in 2025. Download our white paper “Shaping Experiential Marketing Trends for 2025: Fostering Deeper Relationships Through In-Person Brand Experiences" today!
Sources:
G2 | 70+ Experiential Marketing Statistics You Should in 2025
EventMarketer | EventTrack 2025: Experiential Marketing Forecast and Benchmark Study
