The new year is already shaping up to be the time when playing it safe is no longer an option. To thrive in 2025, marketers must be prepared to abandon outdated habits and embrace bold, emotionally charged, and forward-thinking approaches that genuinely resonate. 

Inspira's Chief Creative Officer, Dave Wasserman, was featured on AdAge addressing five old marketing tactics brands should eliminate to establish deep-rooted relationships that will keep them ahead of their competition.

Read his article here.