Default HubSpot Blog

Infographic: How America Celebrates Thanksgiving

Nov 5, 2024 10:00:00 AM / by Inspira Marketing posted in Infographics, Trend Reports, Food

0 Comments

Americans may have their differences, but there’s one thing that brings everyone to the table, it’s Thanksgiving. After all, who can argue with table filled with all their favorite foods? Statista reports that Thanksgiving tops the list as the most-celebrated holiday in the U.S., with almost 80% of Americans gathering to enjoy the tradition.

Read More

Infographic: How America Snacks

Jul 30, 2024 10:00:00 AM / by Inspira Marketing posted in Infographics, Food

0 Comments

It’s 3 PM…what are you reaching for? Whether it’s crunchy chips, creamy yogurt, or a protein-packed bar, research shows that while consumers crave snacks that that are indulgent and flavorful, they also want to make healthier choices. In fact, almost 60% of consumers pay attention to the amount of sugar in snack foods and 42% seek snacks high in protein to help keep them satiated between meals1.

Read More

4 Food and Beverage Trends You Might Have Missed at Expo West 2023

Mar 22, 2023 1:43:55 PM / by Bobby Johnson posted in CPG, Health and Wellness, Food, Sustainability

0 Comments

2023’s Natural Products Expo West was a rollicking success for attendees and exhibitors, again providing a chance for vendors and marketers (and more) to share their newest big ideas.

Read More

Why is America Snacking So Much More in 2023?

Feb 22, 2023 12:19:41 AM / by Bobby Johnson posted in Trend Reports, CPG, Food

0 Comments

The numbers don’t lie: America is snacking now more than ever. In 2023 and beyond, we can expect to see snack purchases soaring alongside a wider variety of snacks in general.

Read More

Cannabis Thanksgiving 2022: Green Wednesday, Leftovers, and the Holidays

Nov 23, 2022 11:22:48 AM / by Bobby Johnson posted in Insights, Health and Wellness, Food, Cannabis

0 Comments

Cannabis User Purchase Trends for the Holidays

The pumpkin pie isn’t all that’s getting baked this Thanksgiving.

Read More

Food and Beverage Companies Gain the Most by Going Sustainable

Nov 2, 2022 11:15:00 AM / by Bobby Johnson posted in Trend Reports, CPG, Food, Sustainability

0 Comments

Most consumers, independent of generation, want the brands they engage with to care about the environment. And recent data shows that over half of consumers have become more eco-conscious since the start of the COVID-19 pandemic.

Morning Consult’s report, “What Sustainability Means to Consumers,” shows that consumers both believe sustainability is important for the products they buy, and believe most of the responsibility for that should land on the brand.

Read More

Halloween Trends of 2022: Cash, Costumes, and Cocktails

Oct 19, 2022 1:45:00 PM / by Bobby Johnson posted in Social Media, Trend Reports, CPG, Food, Halloween

0 Comments

Halloween 2022 isn’t far away, but there’s still time to execute Halloween marketing and selling strategies. The best way to do this, of course, is to take a look at the data to see what’s driving Halloween spending this year.

Read More

How Americans Are Tackling High Food Prices

Oct 4, 2022 2:00:00 PM / by Bobby Johnson posted in Trend Reports, CPG, Beverage, Food

0 Comments

High food prices are taking a bite out of American budgets. 

Read More

The Future of Snacks in 2022

Aug 31, 2022 8:35:19 PM / by Bobby Johnson posted in Insights, Trend Reports, CPG, Food

0 Comments

America is busy, hungry, and looking for a moment of peace and comfort. And the data shows that snacking is the perfect affordable little break in a hectic day.

We dove into four major recent studies about the state of snacking in the United States in 2022, and have brought you insights about the past, present, and likely future of packaged snack foods.

Learn what America is snacking on, when they’re snacking, and where they’re buying those snacks.

Read More

Gen Z Wants Product Samples and Don't Care Where They Get Them

Aug 17, 2022 4:18:34 PM / by Bobby Johnson posted in Insights, Trend Reports, CPG, Food

0 Comments

Everyone knows the importance of product sampling, that’s hardly news. However, a glut of new reports and studies have revealed that Gen Z not only loves sampling, but it plays a large part in why they shop where they shop. Product sampling also has a huge effect on what they buy. 

Read More