Coffee is our hero. We’re not kidding. From the moment we stumble out of bed to late-night espresso martinis, coffee is increasingly the beverage of choice for Americans (65% drink it every day!). And, as more brands enter the chat, there’s a growing need to innovate, stand out, and build long-term loyalty through authentic brand-consumer relationships. But, before we begin to brew an integrated marketing strategy, we first need to have a strong understanding of the coffee market and the coffee-drinking consumer. Ready to pour over the facts? (All coffee-related puns intended)

People of every age are turning to non-alcoholic drink options in larger numbers than ever before. The trend goes by names like “sober curious” and “alcohol alternative,” but it isn’t necessarily a teetotaler movement. 

There’s a story about wine, one rounded to anonymous legend, that goes like this: “A man, fallen on hard times, sold his art collection but kept his wine cellar. When asked why he did not sell his wine, he said, ‘A man can live without art, but not without culture.’”

Women are a driving force in retail, influencing purchasing decisions in most industries. From fashion and beauty to wellness and beverage sales, women’s retail choices have a significant impact on the global market. 

It turns out that the secret to convincing budget-minded consumers to belly up to the bar again might be the simple, classic, ever-popular cocktail. 

We had a blast at 2022’s Expo East in Philly, taking in the sights and talking to the people behind the largest and hottest CPG and retail companies in the business. 

Unfortunately, not everyone in the industry can make it to the convention every year, so we’re going to share our experience and our insights for those who missed this year’s show. 

High food prices are taking a bite out of American budgets. 

Ever wish you could float above an Italian vineyard in a hot air balloon while sipping a glass of wine? Now you can! Read about Inspira’s VR experience, “Flight of Fini” in Event Marketer.

We all know that consumers are always looking for new… new flavors, new innovations, and new brands. According to the latest research into 2022 food trends, flavor, function, and sustainability are driving beverage innovation. Here are five key trends we’re seeing in the market.

After two years of pandemic purchasing , tangible hands-on sampling is gearing-up to enhance the consumer buying experience.