In honor of National Financial Literacy month and amidst the backdrop of soaring women’s workforce participation hitting an all-time high of 77.8% in 2023, the conversation around financial independence and retirement planning takes on new significance. Young women are highly invested in saving and planning for life’s major milestones such as buying a home, new automobile, and planning for retirement. And although they may be savings savvy, researchers at Yale found that single women see significantly lower returns from buying and selling real estate than single men — paying 2% more and selling for 2% less, on average! Plus, when it comes to retirement, Goldman Sachs found that women are historically impacted by the wage gap, taking time off to raise children, plus having to retire early for health reasons.

Digital banking is the future (and the present) for most financial interactions, but there is still hesitation in the minds of many consumers. Inspira CEO Jeff Snyder outlines how human interaction, increased security, and accessibility can win over more customers to digital banking in a blog over at readwrite. 

April is Financial Literacy month, the perfect time to explore how financial literacy is more important to consumers in 2023 than ever before.

Car insurance is a fascinating product: mandatory, ubiquitous, and yet highly competitive. Recently, car insurers find themselves in a changing landscape where marketing requires multiple avenues to succeed and customers are more savvy and picky than ever. 

The media often paints a picture of Millennials and Gen Z as frivolous and social media obsessed, but, in reality, they are savvy consumers with billions in spending power. And, as they reach adulthood, their need for – and use of – insurance products is prime for growth. In fact, researchers found that in the next three years Millennials and Gen Z will make significant life changes which include buying homes and cars, having children, and changing jobs or starting businesses. The question is, are insurers prepared to capitalize on these changes?

As safe, socially distant activations have been making their triumphant return, BizBash has been highlighting best-in-class examples of creativity in live events. In their look at some of the most steal-worthy ideas from the month of April, BizBash highlighted Inspira's work for Ally Bank.

For millions of American consumers, the COVID-19 pandemic has brought financial concerns to the forefront. At the end of 2019, about 10% of consumers in the United States expected their personal finances to get worse in the following six months. By June — three months after COVID-19 was declared a global pandemic, that number grew to 21%. Even now, an additional 27% of consumers say their financial situation is tight or struggling.

Unlike traditional conversations with insurance agents that occurred either in person or on the phone, today’s insurance buyers have a lot of options available to them throughout the purchase process. While insurance companies rely on their long-time customers for retention, it is the younger generations that represent the largest group of potential buyers. In this infographic, we take a look at the path to purchase for modern insurance buyers in order to understand how to connect with them.

Though the category of financial services has long been depicted as staid and stodgy, the marriage of financial services with technology (aptly named Fintech) has caused companies to rethink how their products and services appeal to the modern consumer. Some of the changes in financial services can be chalked up to more approachable branding, but others are challenging industry norms. Here, we take a look at some of the top trends in Fintech and how they’re coming to life in the form of products and services.

In recent years, much ink has been spilled over the ways in which Millennials are impacting a variety of industries. While many of those thought pieces have brought attention to the businesses that are struggling due to failure to win over this generation, too few have spent enough energy on understanding the reasons why. As you might expect, money has a lot to do with it.