Americans may have their differences, but there’s one thing that brings everyone to the table, it’s Thanksgiving. After all, who can argue with table filled with all their favorite foods? Statista reports that Thanksgiving tops the list as the most-celebrated holiday in the U.S., with almost 80% of Americans gathering to enjoy the tradition.
Infographic: How America Celebrates Thanksgiving
Nov 5, 2024 10:00:00 AM / by Inspira Marketing posted in Infographics, Trend Reports, Food
3 Things to Consider When Planning Your 2025 Marketing Strategy
Oct 8, 2024 10:00:00 AM / by Ann D'Adamo posted in Trend Reports
2025 might still feel like it’s light years away, but when it comes to your marketing strategy, it's just around the corner. With consumer behaviors evolving faster than your go-to morning coffee order, now's the perfect time to future-proof your brand. Whether you're chasing trends or redefining them, here are three things you should have on your radar to stay ahead of the game.
Bean to Brew: Understanding the U.S. Coffee Consumer in 2024
Sep 24, 2024 10:00:00 AM / by Ann D'Adamo posted in Trend Reports, Beverage
Coffee is our hero. We’re not kidding. From the moment we stumble out of bed to late-night espresso martinis, coffee is increasingly the beverage of choice for Americans (65% drink it every day!). And, as more brands enter the chat, there’s a growing need to innovate, stand out, and build long-term loyalty through authentic brand-consumer relationships. But, before we begin to brew an integrated marketing strategy, we first need to have a strong understanding of the coffee market and the coffee-drinking consumer. Ready to pour over the facts? (All coffee-related puns intended)
Infographic: Here Come the Ho-Ho-Holidays
Sep 10, 2024 10:00:00 AM / by Inspira Marketing posted in Infographics, Trend Reports
Ready or not, the most wonderful time of the year is already here for brand marketers. Research shows that by July, 34% consumers are already starting to plan their holiday shopping. So, if you haven’t already started, now’s the time to get ahead by strategically planning your integrated marketing campaigns and nurturing relationships with consumers. At Inspira, we start with a deep understanding of your consumer, their motivations, and their purchase journey. Ready to unwrap the secrets to a successful holiday campaign? Let’s go!
Infographic: New School Year, Last Year’s Backpack
Aug 13, 2024 10:00:00 AM / by Inspira Marketing posted in Infographics, Trend Reports
While in most areas of the country there’s still a few weeks before school begins, most parents have already completed their back-to-school shopping… if they did any at all. Increased costs across the board – from food to insurance – are impacting spend. While Ankura’s 2024 Back-to School Shopping Survey reports that 48% of parents say they spent, or plan to spend, the same as they did last year on back-to-school shopping they believe their dollar just won’t stretch as far. Here’s a look at what parents will, and won’t, be spending on this year.
Who is Gen Alpha? Everything You Need to Know About this Emerging Demographic
Jul 16, 2024 10:00:00 AM / by Ann D'Adamo posted in Trend Reports
Just when you thought you understood Gen Z, there’s another emerging demographic—Gen Alpha—following in its footsteps. Although the youngest in this cohort are still in diapers, the eldest are already brand aware and influencing what their Millennial parents buy. In fact, a recent report from DKC Analyticsfound that 95% of Millennial parents learn about new brands, products, and services from their children, and 49% say they are impacted by their child’s opinions about brands and products.
The Big Game Ad Breakdown: The MVPs of 2024
Feb 14, 2024 7:41:50 PM / by Bobby Johnson posted in Trend Reports, Sports & Entertainment, Brand Storytelling
Superbowl LVIII–or “58” for those not born during the Roman Empire–is over, but the heat from the ads is still baking. Just like last year, we polled everyone at Inspira Marketing to get their takes on which commercials stuck with them and which faded into obscurity.
Infographic: Splurging Sweethearts and Exciting Experiences Shaping Valentine's Day 2024
Feb 9, 2024 11:30:34 AM / by Inspira Marketing posted in Trend Reports
Spending is still climbing for Valentine’s Day 2024, but love-struck consumers are looking for deals and value more than ever. We wooed the latest data to examine what V-Day celebrants are buying, including the kind of experiences that don’t fit in a gift bag.
Infographic: Store Brand vs. Your Brand: Where Thrifty Consumers Save and Splurge
Oct 11, 2023 3:33:27 PM / by Inspira Marketing posted in Infographics, Trend Reports
Though inflation continues to slow, consumers are still looking to save at the grocery store. Store brands might be the answer for some, but brand loyalty is still a factor. Check our latest infographic about how consumers are feeling about their dollars and your brand.
Content and Creativity: A Recap of the 2023 ANA Conference
Jul 26, 2023 1:08:07 PM / by Bobby Johnson posted in Social Media, Trend Reports, Brand Storytelling
We just got back from ANA 2023 at the Costa Del Sol resort in Carlsbad, CA, and we’re here to share what we saw at this year’s conference.