Superbowl LVIII–or “58” for those not born during the Roman Empire–is over, but the heat from the ads is still baking. Just like last year, we polled everyone at Inspira Marketing to get their takes on which commercials stuck with them and which faded into obscurity.

Spending is still climbing for Valentine’s Day 2024, but love-struck consumers are looking for deals and value more than ever. We wooed the latest data to examine what V-Day celebrants are buying, including the kind of experiences that don’t fit in a gift bag. 

Though inflation continues to slow, consumers are still looking to save at the grocery store. Store brands might be the answer for some, but brand loyalty is still a factor. Check our latest infographic about how consumers are feeling about their dollars and your brand. 

We just got back from ANA 2023 at the Costa Del Sol resort in Carlsbad, CA, and we’re here to share what we saw at this year’s conference.

Women are a driving force in retail, influencing purchasing decisions in most industries. From fashion and beauty to wellness and beverage sales, women’s retail choices have a significant impact on the global market. 

The numbers don’t lie: America is snacking now more than ever. In 2023 and beyond, we can expect to see snack purchases soaring alongside a wider variety of snacks in general.

It's that time of year again: Valentine's Day. If you forgot, head to the corner market first and then come back and check out this infographic.

Marketing is an integral part of any business as it helps to increase brand awareness and drive sales. 

It turns out that the secret to convincing budget-minded consumers to belly up to the bar again might be the simple, classic, ever-popular cocktail. 

How brand experiences can reach and influence family purchases

Parents like to think they’re the ones in charge of every aspect of the home, and while that is certainly true in a legal sense, the numbers are telling a different story. It turns out kids have more to do with household purchasing decisions than you might think.