Our team member and Director of Marketing and Communications, Melissa Burns, attended Hubspot’s INBOUND 23 Marketing and Sales Conference for the very first time. And, according to our conversation, it definitely won’t be her last. 

Be it co-branded products, sponsorships, joint advertising campaigns, or event collaboration, brand partnerships help brands combine their strengths and mitigate their weaknesses to reach a common audience.

October is “Emotional Intelligence Awareness Month,” which makes this the perfect time to talk about EQ and empathy in marketing.

Marketers are natural creative problem solvers, but they’re also just as likely as any other person to occasionally rely on old systems or models out of comfort and ease. 

Marketing budgets are rarely bottomless, making it all the more imperative to use every client dollar as if it was our own.  In order to help maximize your marketing budget, we spoke to some of our team members to find out the ways they save clients money on a day-to-day basis. 

Let’s dive in! 

If you’ve ever watched a heartwarming commercial (think: Always’ #LikeAGirl or Proctor & Gamble’s Thank You Mom campaign that aired before the 2014 Olympics), you’ve experienced first-hand how moving emotional marketing can be. 

Today’s consumers make a statement by putting their money where their beliefs are. They primarily do this by supporting transparent, responsible brands. Approximately 87% of consumers say they’d purchase from a company that endorses an issue they care about. Additionally, 53% of consumers are willing to pay more to support brands that take a stand on political, economic, and public health issues.  

Experiential marketing is in a constant state of evolution, and few people have their finger on the pulse quite like Max Lenderman. With a myriad of experience building purpose-centric marketing campaigns that help companies create meaningful relationships with consumers,  Max  demonstrated the value of empathy in marketing campaigns, making brave decisions, and not merely keeping an  eye on the future of the industry, but helping to craft it.