--- title: Default HubSpot Blog | Health and Wellness description: Health and Wellness | --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog [![](https://blog.inspiramarketing.com/hubfs/THE%20HEAT%20Hubspot%20Newsletter-2.png)](https://blog.inspiramarketing.com/blog/the-new-wellness-consumer-who-they-are-what-theyll-pay-for-and-why-experience-is-the-new-currency) ## [The New Wellness Consumer: Who They Are, What They’ll Pay For, and Why Experience is the New Currency](https://blog.inspiramarketing.com/blog/the-new-wellness-consumer-who-they-are-what-theyll-pay-for-and-why-experience-is-the-new-currency) Jul 1, 2026, 5:29:13 PM / by [Ann D'Adamo](https://blog.inspiramarketing.com/blog/author/ann-dadamo) posted in [Experiential](https://blog.inspiramarketing.com/blog/topic/experiential), [Health and Wellness](https://blog.inspiramarketing.com/blog/topic/health-and-wellness) [0 Comments](https://blog.inspiramarketing.com/blog/the-new-wellness-consumer-who-they-are-what-theyll-pay-for-and-why-experience-is-the-new-currency#comments-listing) Look at any household budget in 2026 and you’ll find a familiar story: people cutting back on streaming subscriptions, clothing, electronics, and even dining out. Then you get to health and wellness and the trend line reverses. It’s the only major spending category where consumers plan to increase spending this year by as much as 13% even as they pull back nearly everywhere else. [Read More](https://blog.inspiramarketing.com/blog/the-new-wellness-consumer-who-they-are-what-theyll-pay-for-and-why-experience-is-the-new-currency) [![](https://blog.inspiramarketing.com/hubfs/df4f2854-1b45-41d4-a992-e73e9910f5ee.jpg.png)](https://blog.inspiramarketing.com/blog/big-gains-for-brands-that-turn-macros-into-marketing) ## [Big Gains for Brands that Turn Macros into Marketing](https://blog.inspiramarketing.com/blog/big-gains-for-brands-that-turn-macros-into-marketing) Sep 2, 2025, 10:00:00 AM / by [Ann D'Adamo](https://blog.inspiramarketing.com/blog/author/ann-dadamo) posted in [Health and Wellness](https://blog.inspiramarketing.com/blog/topic/health-and-wellness) [0 Comments](https://blog.inspiramarketing.com/blog/big-gains-for-brands-that-turn-macros-into-marketing#comments-listing) Blame TikTok, GLP-1s, or just a smarter shopper, but protein has officially entered the chat. Everyone from busy parents to wellness enthusiasts is looking for high-protein options that fit their lifestyle. For CPG marketers, this is the green light to flex. Innovation is booming across animal, plant, and alternative proteins, and brands that can deliver functional benefits with craveable flavor and standout shelf appeal are winning.   [Read More](https://blog.inspiramarketing.com/blog/big-gains-for-brands-that-turn-macros-into-marketing) [![](https://blog.inspiramarketing.com/hubfs/Expo%20West.jpeg)](https://blog.inspiramarketing.com/blog/4-food-and-beverage-trends-you-might-have-missed-at-expo-west-2023) ## [4 Food and Beverage Trends You Might Have Missed at Expo West 2023](https://blog.inspiramarketing.com/blog/4-food-and-beverage-trends-you-might-have-missed-at-expo-west-2023) Mar 22, 2023, 1:43:55 PM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [CPG](https://blog.inspiramarketing.com/blog/topic/cpg), [Health and Wellness](https://blog.inspiramarketing.com/blog/topic/health-and-wellness), [Food](https://blog.inspiramarketing.com/blog/topic/food), [Sustainability](https://blog.inspiramarketing.com/blog/topic/sustainability) [0 Comments](https://blog.inspiramarketing.com/blog/4-food-and-beverage-trends-you-might-have-missed-at-expo-west-2023#comments-listing) 2023’s Natural Products Expo West was a rollicking success for attendees and exhibitors, again providing a chance for vendors and marketers (and more) to share their newest big ideas. [Read More](https://blog.inspiramarketing.com/blog/4-food-and-beverage-trends-you-might-have-missed-at-expo-west-2023) [![](https://blog.inspiramarketing.com/hubfs/jed-owen-NPBnWE1o07I-unsplash-1.jpg)](https://blog.inspiramarketing.com/blog/cannabis-thanksgiving-2022-green-wednesday-leftovers-and-the-holidays) ## [Cannabis Thanksgiving 2022: Green Wednesday, Leftovers, and the Holidays](https://blog.inspiramarketing.com/blog/cannabis-thanksgiving-2022-green-wednesday-leftovers-and-the-holidays) Nov 23, 2022, 11:22:48 AM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Insights](https://blog.inspiramarketing.com/blog/topic/insights), [Health and Wellness](https://blog.inspiramarketing.com/blog/topic/health-and-wellness), [Food](https://blog.inspiramarketing.com/blog/topic/food), [Cannabis](https://blog.inspiramarketing.com/blog/topic/cannabis) [0 Comments](https://blog.inspiramarketing.com/blog/cannabis-thanksgiving-2022-green-wednesday-leftovers-and-the-holidays#comments-listing) # Cannabis User Purchase Trends for the Holidays The pumpkin pie isn’t all that’s getting baked this Thanksgiving. [Read More](https://blog.inspiramarketing.com/blog/cannabis-thanksgiving-2022-green-wednesday-leftovers-and-the-holidays) [![](https://blog.inspiramarketing.com/hubfs/dan-meyers-hluOJZjLVXc-unsplash.jpg)](https://blog.inspiramarketing.com/blog/the-role-of-brands-in-mental-health-awareness) ## [The Role of Brands in Mental Health Awareness](https://blog.inspiramarketing.com/blog/the-role-of-brands-in-mental-health-awareness) Aug 26, 2022, 10:30:00 AM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Social Media](https://blog.inspiramarketing.com/blog/topic/social-media), [Beauty](https://blog.inspiramarketing.com/blog/topic/beauty), [Health and Wellness](https://blog.inspiramarketing.com/blog/topic/health-and-wellness) [0 Comments](https://blog.inspiramarketing.com/blog/the-role-of-brands-in-mental-health-awareness#comments-listing) According to the National Alliance on Mental Illness, approximately [one in five U.S. adults](https://www.samhsa.gov/data/sites/default/files/cbhsq-reports/NSDUHNationalFindingsReport2018/NSDUHNationalFindingsReport2018.pdf) experience mental illness in a given year. [Read More](https://blog.inspiramarketing.com/blog/the-role-of-brands-in-mental-health-awareness) [![](https://blog.inspiramarketing.com/hubfs/Untitled%20design-May-03-2022-02-48-16-94-PM.jpg)](https://blog.inspiramarketing.com/blog/why-sustainability-matters-for-brands) ## [Why Sustainability Matters for Brands](https://blog.inspiramarketing.com/blog/why-sustainability-matters-for-brands) May 10, 2022, 9:00:00 AM / by [Ann D'Adamo](https://blog.inspiramarketing.com/blog/author/ann-dadamo) posted in [Insights](https://blog.inspiramarketing.com/blog/topic/insights), [CPG](https://blog.inspiramarketing.com/blog/topic/cpg), [Health and Wellness](https://blog.inspiramarketing.com/blog/topic/health-and-wellness), [Food](https://blog.inspiramarketing.com/blog/topic/food) [0 Comments](https://blog.inspiramarketing.com/blog/why-sustainability-matters-for-brands#comments-listing) A 2021 PwC consumer poll across 22 countries found that more than half of consumers have become more eco-friendly during the COVID-19 pandemic. As a society, we’re increasingly aware of the devastating effects storms, wildfires, and drought have on our everyday lives. We know we need to make changes; however, many people just don’t know where to start. A recent study from Brands for Good found that 41% of Americans were unsure how to live more sustainably. That’s where brands can help – through education, inspiration, and products that make it easy for consumers to take baby steps to a more sustainable future. [Read More](https://blog.inspiramarketing.com/blog/why-sustainability-matters-for-brands) [![](https://blog.inspiramarketing.com/hubfs/Untitled%20design-4.png)](https://blog.inspiramarketing.com/blog/10-facts-about-natural-and-organic-product-consumers) ## [10 Facts About Natural and Organic Product Consumers](https://blog.inspiramarketing.com/blog/10-facts-about-natural-and-organic-product-consumers) Mar 7, 2022, 9:30:00 AM / by [Ann D'Adamo](https://blog.inspiramarketing.com/blog/author/ann-dadamo) posted in [Insights](https://blog.inspiramarketing.com/blog/topic/insights), [CPG](https://blog.inspiramarketing.com/blog/topic/cpg), [Health and Wellness](https://blog.inspiramarketing.com/blog/topic/health-and-wellness) [0 Comments](https://blog.inspiramarketing.com/blog/10-facts-about-natural-and-organic-product-consumers#comments-listing) Long before the pandemic, consumers were shifting toward healthier and better-for-you food and beverage options. Beyond the health benefits, they began to prioritize ethical and environmental impact and increasingly wanted transparency about how the foods were sourced, produced, and packaged. Similarly, consumers are demanding more from brands themselves – more transparency, diversity, and innovation. And, they expect a seamless experience from the moment they discover your brand on social media to [engagement in-store](https://inspiramarketing.com/the-importance-of-sampling/). What else do you need to know about this consumer? Here are ten facts about natural and organic products consumers to get you started. [Read More](https://blog.inspiramarketing.com/blog/10-facts-about-natural-and-organic-product-consumers) [![](https://blog.inspiramarketing.com/hubfs/scott-goodwill-y8Ngwq34_Ak-unsplash.jpg)](https://blog.inspiramarketing.com/blog/3-challenges-facing-the-outdoor-industry-going-forward) ## [3 Challenges Facing the Outdoor Industry Going Forward](https://blog.inspiramarketing.com/blog/3-challenges-facing-the-outdoor-industry-going-forward) Jun 30, 2021, 11:30:55 AM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) posted in [Health and Wellness](https://blog.inspiramarketing.com/blog/topic/health-and-wellness) [0 Comments](https://blog.inspiramarketing.com/blog/3-challenges-facing-the-outdoor-industry-going-forward#comments-listing) [Recent research commissioned by the Outdoor Foundation](https://outdoorindustry.org/resource/2021-special-report-new-outdoor-participant-covid-beyond/) has confirmed what we thought to be true: outdoor participation saw huge growth in 2020. In fact, over seven million more Americans partook in outdoor activities compared to 2019—turning to the outdoors for exercise, a change of scenery, and a mental health boost. [Read More](https://blog.inspiramarketing.com/blog/3-challenges-facing-the-outdoor-industry-going-forward) [![](https://blog.inspiramarketing.com/hubfs/brittany-martin-kBqNgxqF0Js-unsplash.jpg)](https://blog.inspiramarketing.com/blog/understanding-new-outdoor-participants) ## [Understanding New Outdoor Participants](https://blog.inspiramarketing.com/blog/understanding-new-outdoor-participants) Jun 8, 2021, 4:48:35 PM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) posted in [Insights](https://blog.inspiramarketing.com/blog/topic/insights), [Health and Wellness](https://blog.inspiramarketing.com/blog/topic/health-and-wellness) [0 Comments](https://blog.inspiramarketing.com/blog/understanding-new-outdoor-participants#comments-listing) With many consumers shut out from their favorite indoor activities over the past year, the outdoor industry saw a huge boost in participation. From walking and jogging to bicycling and kayaking, consumers turned to the outdoors for some exercise, a change of scenery, and a mental health boost. And, much to the delight of the outdoor industry, many of these consumers were trying activities after a long lapse or for the very first time. [Read More](https://blog.inspiramarketing.com/blog/understanding-new-outdoor-participants) [![](https://blog.inspiramarketing.com/hubfs/You-Got-This.png)](https://blog.inspiramarketing.com/blog/how-brand-led-mental-health-marketing-campaigns-can-make-an-impact) ## [How Brand-Led Mental Health Marketing Campaigns Can Make an Impact](https://blog.inspiramarketing.com/blog/how-brand-led-mental-health-marketing-campaigns-can-make-an-impact) May 4, 2021, 8:00:00 AM / by [Ann D'Adamo](https://blog.inspiramarketing.com/blog/author/ann-dadamo) posted in [Insights](https://blog.inspiramarketing.com/blog/topic/insights), [Health and Wellness](https://blog.inspiramarketing.com/blog/topic/health-and-wellness) [0 Comments](https://blog.inspiramarketing.com/blog/how-brand-led-mental-health-marketing-campaigns-can-make-an-impact#comments-listing) Wellness marketing is not new. From #MeatlessMonday to #SelfCareSaturday, marketers have been tapping into healthy lifestyle messaging to drive conversation around their brand. This approach has been tremendously successful for many—especially beauty and food brands that have developed entirely new categories of wellness-oriented products to attract healthy lifestyle consumers. 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