Blame TikTok, GLP-1s, or just a smarter shopper, but protein has officially entered the chat. Everyone from busy parents to wellness enthusiasts is looking for high-protein options that fit their lifestyle. For CPG marketers, this is the green light to flex. Innovation is booming across animal, plant, and alternative proteins, and brands that can deliver functional benefits with craveable flavor and standout shelf appeal are winning.
Big Gains for Brands that Turn Macros into Marketing
Sep 2, 2025 10:00:00 AM / by Ann D'Adamo posted in Health and Wellness
4 Food and Beverage Trends You Might Have Missed at Expo West 2023
Mar 22, 2023 1:43:55 PM / by Bobby Johnson posted in CPG, Health and Wellness, Food, Sustainability
2023’s Natural Products Expo West was a rollicking success for attendees and exhibitors, again providing a chance for vendors and marketers (and more) to share their newest big ideas.
Cannabis Thanksgiving 2022: Green Wednesday, Leftovers, and the Holidays
Nov 23, 2022 11:22:48 AM / by Bobby Johnson posted in Insights, Health and Wellness, Food, Cannabis
Cannabis User Purchase Trends for the Holidays
The pumpkin pie isn’t all that’s getting baked this Thanksgiving.
The Role of Brands in Mental Health Awareness
Aug 26, 2022 10:30:00 AM / by Bobby Johnson posted in Social Media, Beauty, Health and Wellness
According to the National Alliance on Mental Illness, approximately one in five U.S. adults experience mental illness in a given year.
Why Sustainability Matters for Brands
May 10, 2022 9:00:00 AM / by Ann D'Adamo posted in Insights, CPG, Health and Wellness, Food
A 2021 PwC consumer poll across 22 countries found that more than half of consumers have become more eco-friendly during the COVID-19 pandemic. As a society, we’re increasingly aware of the devastating effects storms, wildfires, and drought have on our everyday lives. We know we need to make changes; however, many people just don’t know where to start. A recent study from Brands for Good found that 41% of Americans were unsure how to live more sustainably. That’s where brands can help – through education, inspiration, and products that make it easy for consumers to take baby steps to a more sustainable future.
10 Facts About Natural and Organic Product Consumers
Mar 7, 2022 9:30:00 AM / by Ann D'Adamo posted in Insights, CPG, Health and Wellness
Long before the pandemic, consumers were shifting toward healthier and better-for-you food and beverage options. Beyond the health benefits, they began to prioritize ethical and environmental impact and increasingly wanted transparency about how the foods were sourced, produced, and packaged. Similarly, consumers are demanding more from brands themselves – more transparency, diversity, and innovation. And, they expect a seamless experience from the moment they discover your brand on social media to engagement in-store. What else do you need to know about this consumer? Here are ten facts about natural and organic products consumers to get you started.
3 Challenges Facing the Outdoor Industry Going Forward
Jun 30, 2021 11:30:55 AM / by Rob Patterson posted in Health and Wellness
Recent research commissioned by the Outdoor Foundation has confirmed what we thought to be true: outdoor participation saw huge growth in 2020. In fact, over seven million more Americans partook in outdoor activities compared to 2019—turning to the outdoors for exercise, a change of scenery, and a mental health boost.
Understanding New Outdoor Participants
Jun 8, 2021 4:48:35 PM / by Rob Patterson posted in Insights, Health and Wellness
With many consumers shut out from their favorite indoor activities over the past year, the outdoor industry saw a huge boost in participation. From walking and jogging to bicycling and kayaking, consumers turned to the outdoors for some exercise, a change of scenery, and a mental health boost. And, much to the delight of the outdoor industry, many of these consumers were trying activities after a long lapse or for the very first time.
How Brand-Led Mental Health Marketing Campaigns Can Make an Impact
May 4, 2021 8:00:00 AM / by Ann D'Adamo posted in Insights, Health and Wellness
Wellness marketing is not new. From #MeatlessMonday to #SelfCareSaturday, marketers have been tapping into healthy lifestyle messaging to drive conversation around their brand. This approach has been tremendously successful for many—especially beauty and food brands that have developed entirely new categories of wellness-oriented products to attract healthy lifestyle consumers.
3 Health and Fitness Trends to Watch in 2021
Feb 10, 2021 5:29:19 PM / by Rob Patterson posted in Insights, Health and Wellness
Much to the dismay of athletes and fitness enthusiasts, gym closures and confinement to the home has greatly disrupted their routines. However, just as consumers have adapted to the other challenges of the pandemic, so, too, have they found ways to exercise from the comforts of home. In turn, these changes in behavior have ushered in a new era of fitness. As we look forward through 2021, let's take a look at the ways the world of health and fitness continues to rapidly transform.