2023’s Total Halloween spend is expected to reach a record $12.2 billion this year, exceeding last year’s record of $10.6 billion.1
Rebranding is a risky gambit, but a successful rebrand can pay off big. The best rebrand strategies grab attention, media coverage, and even new customers that are drawn to a fresh style.
Did you know some food brands have seen a 300% increase in conversions from their livestreaming efforts?
2023’s Natural Products Expo West was a rollicking success for attendees and exhibitors, again providing a chance for vendors and marketers (and more) to share their newest big ideas.
The numbers don’t lie: America is snacking now more than ever. In 2023 and beyond, we can expect to see snack purchases soaring alongside a wider variety of snacks in general.
How brand experiences can reach and influence family purchases
Parents like to think they’re the ones in charge of every aspect of the home, and while that is certainly true in a legal sense, the numbers are telling a different story. It turns out kids have more to do with household purchasing decisions than you might think.
Most consumers, independent of generation, want the brands they engage with to care about the environment. And recent data shows that over half of consumers have become more eco-conscious since the start of the COVID-19 pandemic.
Morning Consult’s report, “What Sustainability Means to Consumers,” shows that consumers both believe sustainability is important for the products they buy, and believe most of the responsibility for that should land on the brand.
October is “Emotional Intelligence Awareness Month,” which makes this the perfect time to talk about EQ and empathy in marketing.
Halloween 2022 isn’t far away, but there’s still time to execute Halloween marketing and selling strategies. The best way to do this, of course, is to take a look at the data to see what’s driving Halloween spending this year.
We had a blast at 2022’s Expo East in Philly, taking in the sights and talking to the people behind the largest and hottest CPG and retail companies in the business.
Unfortunately, not everyone in the industry can make it to the convention every year, so we’re going to share our experience and our insights for those who missed this year’s show.