Women are a driving force in retail, influencing purchasing decisions in most industries. From fashion and beauty to wellness and beverage sales, women’s retail choices have a significant impact on the global market.
How Women Are Shaping Consumer Trends in 2023
Mar 14, 2023 4:56:12 PM / by Bobby Johnson posted in Trend Reports, Beauty, Beverage
The Role of Brands in Mental Health Awareness
Aug 26, 2022 10:30:00 AM / by Bobby Johnson posted in Social Media, Beauty, Health and Wellness
According to the National Alliance on Mental Illness, approximately one in five U.S. adults experience mental illness in a given year.
Infographic: Diversity and Inclusion in Beauty
May 10, 2021 3:40:41 PM / by Rob Patterson posted in Infographics, Beauty
While the beauty industry has made strides in diversity and inclusion efforts, recent research from Mintel indicates that there's still room to grow. Yes, consumers want a wider range of skin tones, but there's more to it. From showing different ages and body types in advertising, to providing products at an affordable price, let's dive into consumer sentiment around diversity and inclusion in beauty.
How Beauty Buying is Changing During the Pandemic
Oct 13, 2020 4:23:32 PM / by Rob Patterson posted in Insights, Beauty
Before the pandemic, the beauty industry had already undergone vast change in recent years. Trends like direct-to-consumer disruption, the push towards inclusivity, and personalization — just to name a few — have all made a great impact on how brands engage with their consumers. And, after a year where online sales increased by 18.6% in 2019, brands were in a good position to adapt to store shutdowns and capitalize on digital. Below, we take a look at how the beauty landscape has shifted in 2020 and offer thoughts on the future.
4 Beauty Trends for 2020 and Beyond
Dec 10, 2019 3:49:01 PM / by Rob Patterson posted in Insights, Beauty
From alcoholic beverages to travel and hospitality, the year of 2019 has marked a period of great change across industries. And, as we’ve discussed previously, beauty is one of the fastest-moving categories, with trends popping up and fading into the background at the blink of an eye. However, some of the changes in beauty are happening at a more macro level – many of which are made possible by continued advancements in technology.
3 Trends Shaping the Future of Beauty
May 20, 2019 12:36:04 PM / by Rob Patterson posted in Beauty
Whether it’s in the world of food, automotive, or anything in between, advancements in technology have made it such that most businesses are constantly adapting to changing consumer demands. Yet, few categories move as quickly as beauty, where trends come quickly and often recede into the background at a moment’s notice.