--- title: Default HubSpot Blog | Sports & Entertainment description: Sports & Entertainment | --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog [![](https://blog.inspiramarketing.com/hubfs/Untitled%20design-18.png)](https://blog.inspiramarketing.com/blog/touchdowns-fumbles-inspiras-take-on-the-big-games-ad-blitz) ## [Touchdowns & Fumbles: Inspira’s Take on The Big Game’s Ad Blitz](https://blog.inspiramarketing.com/blog/touchdowns-fumbles-inspiras-take-on-the-big-games-ad-blitz) Feb 11, 2025, 3:29:27 PM / by [Melissa Burns](https://blog.inspiramarketing.com/blog/author/melissa-burns) posted in [Trend Reports](https://blog.inspiramarketing.com/blog/topic/trend-reports), [Sports & Entertainment](https://blog.inspiramarketing.com/blog/topic/sports-entertainment) [0 Comments](https://blog.inspiramarketing.com/blog/touchdowns-fumbles-inspiras-take-on-the-big-games-ad-blitz#comments-listing) We all showed up for the big game. Some for the Eagles, some for the Chiefs, and some who wanted to see if Travis would propose to Taylor. While fans were caught up in the drama, brands were making a lot of (expensive) attempts to capture attention with [63 ads coming in at approximately $8M for a 30-second slot](https://www.marketingdive.com/news/super-bowl-lix-advertisement-engagement-data/732443/). Did their $500M investment pay off? [Read More](https://blog.inspiramarketing.com/blog/touchdowns-fumbles-inspiras-take-on-the-big-games-ad-blitz) [![](https://blog.inspiramarketing.com/hubfs/pexels-jeshootscom-1040160%20(1).jpg)](https://blog.inspiramarketing.com/blog/the-big-game-ad-breakdown-the-mvps-of-2024) ## [The Big Game Ad Breakdown: The MVPs of 2024](https://blog.inspiramarketing.com/blog/the-big-game-ad-breakdown-the-mvps-of-2024) Feb 14, 2024, 7:41:50 PM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Trend Reports](https://blog.inspiramarketing.com/blog/topic/trend-reports), [Sports & Entertainment](https://blog.inspiramarketing.com/blog/topic/sports-entertainment), [Brand Storytelling](https://blog.inspiramarketing.com/blog/topic/brand-storytelling) [0 Comments](https://blog.inspiramarketing.com/blog/the-big-game-ad-breakdown-the-mvps-of-2024#comments-listing) Superbowl LVIII–or “58” for those not born during the Roman Empire–is over, but the heat from the ads is still baking. Just [like last year](https://inspiramarketing.com/breaking-down-the-big-game-ads-what-worked-what-didnt-and-what-now/), we polled everyone at Inspira Marketing to get their takes on which commercials stuck with them and which faded into obscurity. [Read More](https://blog.inspiramarketing.com/blog/the-big-game-ad-breakdown-the-mvps-of-2024) [![](https://blog.inspiramarketing.com/hubfs/man-3774381_1280.jpg)](https://blog.inspiramarketing.com/blog/decoding-discovery-how-viewers-find-and-watch-streaming-content) ## [Decoding Discovery: How Viewers Find and Watch Streaming Content](https://blog.inspiramarketing.com/blog/decoding-discovery-how-viewers-find-and-watch-streaming-content) Jan 30, 2024, 11:50:41 AM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Sports & Entertainment](https://blog.inspiramarketing.com/blog/topic/sports-entertainment), [Brand Storytelling](https://blog.inspiramarketing.com/blog/topic/brand-storytelling) [0 Comments](https://blog.inspiramarketing.com/blog/decoding-discovery-how-viewers-find-and-watch-streaming-content#comments-listing) Ever wonder what really drives consumer choices when it's time to kick back and catch up on TV? Where do they find streaming shows, what keeps them watching, and how do streaming companies and marketers get their attention? [Read More](https://blog.inspiramarketing.com/blog/decoding-discovery-how-viewers-find-and-watch-streaming-content) [![](https://blog.inspiramarketing.com/hubfs/danny-howe-bn-D2bCvpik-unsplash.jpg)](https://blog.inspiramarketing.com/blog/five-trends-to-watch-in-the-world-of-esports) ## [Five Trends to Watch in the World of Esports](https://blog.inspiramarketing.com/blog/five-trends-to-watch-in-the-world-of-esports) Aug 19, 2022, 1:27:00 PM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Insights](https://blog.inspiramarketing.com/blog/topic/insights), [Sports & Entertainment](https://blog.inspiramarketing.com/blog/topic/sports-entertainment) [0 Comments](https://blog.inspiramarketing.com/blog/five-trends-to-watch-in-the-world-of-esports#comments-listing) Esports are barreling toward mainstream adoption, if they’re not already there, with professional leagues bringing in millions of fans and [over a billion dollars](https://newzoo.com/insights/articles/the-esports-audience-will-pass-half-a-billion-in-2022-as-revenue-engagement-esport-industry-growth).  [Read More](https://blog.inspiramarketing.com/blog/five-trends-to-watch-in-the-world-of-esports) [![](https://blog.inspiramarketing.com/hubfs/nadine-shaabana-YsPnamiHdmI-unsplash.jpg)](https://blog.inspiramarketing.com/blog/jeff-snyder-4-ways-to-level-up-your-video-game-brand-integration) ## [Jeff Snyder: 4 Ways to Level Up Your Video Game Brand Integration](https://blog.inspiramarketing.com/blog/jeff-snyder-4-ways-to-level-up-your-video-game-brand-integration) Jul 7, 2021, 12:21:07 PM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) posted in [Sports & Entertainment](https://blog.inspiramarketing.com/blog/topic/sports-entertainment) [0 Comments](https://blog.inspiramarketing.com/blog/jeff-snyder-4-ways-to-level-up-your-video-game-brand-integration#comments-listing) According to The NPD Group’s 2020 Gamer Segmentation Report, 244 million Americans play video games. That’s about 3 in 4 people, and an increase of 32 million in total since 2018. And gamers are playing more than ever: Nearly one-third of them play more than 15 hours a week. [Read More](https://blog.inspiramarketing.com/blog/jeff-snyder-4-ways-to-level-up-your-video-game-brand-integration) [![](https://blog.inspiramarketing.com/hubfs/playstation.jpg)](https://blog.inspiramarketing.com/blog/3-things-to-know-about-gaming-in-2020) ## [3 Things to Know About Gaming in 2020](https://blog.inspiramarketing.com/blog/3-things-to-know-about-gaming-in-2020) Dec 9, 2020, 8:22:36 PM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) posted in [Insights](https://blog.inspiramarketing.com/blog/topic/insights), [Sports & Entertainment](https://blog.inspiramarketing.com/blog/topic/sports-entertainment) [0 Comments](https://blog.inspiramarketing.com/blog/3-things-to-know-about-gaming-in-2020#comments-listing) As consumers have been relegated to their homes more often than ever in 2020, gaming has seen its popularity continue to rise. In fact, 40% of American respondents to a YouGov survey said they are playing more games in 2020, whether it be on PC, console, or mobile device. On top of the time spent at home, the year has also brought the long-anticipated releases of Playstation Series 5 and Xbox Series X/S — with demand so high that each has faced out-of-stock issues. [Read More](https://blog.inspiramarketing.com/blog/3-things-to-know-about-gaming-in-2020) [![](https://blog.inspiramarketing.com/hubfs/vienna-reyes-Zs_o1IjVPt4-unsplash.jpg)](https://blog.inspiramarketing.com/blog/infographic-the-return-to-sports) ## [Infographic: The Return to Sports](https://blog.inspiramarketing.com/blog/infographic-the-return-to-sports) Jul 29, 2020, 3:05:31 PM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) posted in [Infographics](https://blog.inspiramarketing.com/blog/topic/infographics), [Sports & Entertainment](https://blog.inspiramarketing.com/blog/topic/sports-entertainment) [0 Comments](https://blog.inspiramarketing.com/blog/infographic-the-return-to-sports#comments-listing) For the 56% of consumers who reported missing sports a lot during the pandemic, the return of the NBA, NHL, and MLB has been a welcome change. Fans don't just miss their favorite teams; they also miss the traditions and the escape from day-to-day life. Below, we take a look at how consumers filled their time while sports were postponed, their feelings on the return to action, and their sentiment on returning to stadiums when fans are allowed. [Read More](https://blog.inspiramarketing.com/blog/infographic-the-return-to-sports) [![](https://blog.inspiramarketing.com/hubfs/jimmy-conover-SEQ2VI0KI6A-unsplash.jpg)](https://blog.inspiramarketing.com/blog/5-things-to-know-about-the-state-of-sports-gambling) ## [5 Things to Know About the State of Sports Gambling](https://blog.inspiramarketing.com/blog/5-things-to-know-about-the-state-of-sports-gambling) Jun 9, 2020, 5:02:43 PM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) posted in [Insights](https://blog.inspiramarketing.com/blog/topic/insights), [Sports & Entertainment](https://blog.inspiramarketing.com/blog/topic/sports-entertainment) [0 Comments](https://blog.inspiramarketing.com/blog/5-things-to-know-about-the-state-of-sports-gambling#comments-listing) Across the globe, sports fans have been missing out on the action with their favorite teams sidelined by the COVID-19 pandemic. Though restrictions are beginning to loosen and leagues like the NBA and NHL have announced plans to return, the reality is that things are going to be drastically different at first. Seventy-two percent of Americans said that they wouldn’t feel safe attending live events without a coronavirus vaccine, which only further cements the notion that athletes will be playing in front of empty arenas for the foreseeable future. [Read More](https://blog.inspiramarketing.com/blog/5-things-to-know-about-the-state-of-sports-gambling) [![](https://blog.inspiramarketing.com/hubfs/Denny%20Hamlin_Simulator.jpeg)](https://blog.inspiramarketing.com/blog/engaging-sports-fans-during-the-covid-19-crisis) ## [Engaging Sports Fans During the COVID-19 Crisis](https://blog.inspiramarketing.com/blog/engaging-sports-fans-during-the-covid-19-crisis) Apr 21, 2020, 5:10:51 PM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) posted in [Insights](https://blog.inspiramarketing.com/blog/topic/insights), [Sports & Entertainment](https://blog.inspiramarketing.com/blog/topic/sports-entertainment) [0 Comments](https://blog.inspiramarketing.com/blog/engaging-sports-fans-during-the-covid-19-crisis#comments-listing) When the NBA announced the suspension of its season on March 11th after a player tested positive for COVID-19, it set off a chain reaction that no one could have foreseen just months ago. From March Madness and the Masters to the Stanley Cup playoffs and Summer Olympics, sporting activities have come to a screeching halt. While public health and economic concerns remain the most important issues of the COVID-19 crisis, sports have always served as an escape for the millions of Americans who would welcome such a distraction during this time. [Read More](https://blog.inspiramarketing.com/blog/engaging-sports-fans-during-the-covid-19-crisis) [![](https://blog.inspiramarketing.com/hubfs/jens-kreuter-ngMtsE5r9eI-unsplash.jpg)](https://blog.inspiramarketing.com/blog/the-state-of-the-streaming-wars) ## [The State of the Streaming Wars](https://blog.inspiramarketing.com/blog/the-state-of-the-streaming-wars) Mar 3, 2020, 4:41:21 PM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) posted in [Insights](https://blog.inspiramarketing.com/blog/topic/insights), [Sports & Entertainment](https://blog.inspiramarketing.com/blog/topic/sports-entertainment) [0 Comments](https://blog.inspiramarketing.com/blog/the-state-of-the-streaming-wars#comments-listing) Though Netflix and Hulu have long been established household names, you may have noticed that a few competitors have popped up in their midst. Of course, by a few, we mean *many*. The streaming wars are in full swing in 2020 as 90% of U.S. consumers report watching video content on the internet. Further illustrating the growth of the streaming segment, Nielsen adds that 60% of Americans subscribe to more than one paid video streaming service. 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