Navigating the maze of social media algorithms can feel like trying to outsmart a savvy, invisible matchmaker. These digital formulas engage users with content that best suits their interests, and like a matchmaker, they strive to make meaningful connections. The algorithms then deliver personalized content by analyzing behavior, interactions, and interests to understand users' content preferences. 

Is TikTok the new Google? Increasingly, consumers are bypassing traditional search engines in favor of social platforms such as TikTok and Instagram when searching for products and services. Consumers, specifically Gen Z, are seeking more immersive ways of discovering content.

The simple answer… let’s wait and see. For now, it’s business as usual on the app. Influencers are still influencing, advertisers are still advertising. There are still a lot of legal hurdles on both sides as ByteDance, TikTok’s parent company, will undoubtedly challenge the law citing free speech and First Amendment rights. But, as the clock starts ticking, marketers may need to consider how they will adjust their social and influencer strategies and how to redirect advertising to other platforms should there be an outright ban on the app.

Imagine this: you're at a bustling party, surrounded by a diverse crowd of people with different interests, backgrounds, and needs. Now, think about how you'd start a conversation with each of them. You wouldn't use the same opener for everyone, right? That's exactly what content personalization is all about in the world of digital marketing.

Could you build a house without first laying a foundation? Clearly, the answer is no. When crafting a social strategy, your content pillars are the foundation from which all your ideas flow. And regardless of whether your business is one or 15 years old, your social strategy should be based on structured content pillars that comprehensively reflect your brand.

Today we’re taking a look at what social content pillars are, the importance of them, and some best practices for identifying and implementing these strategies to ensure that your brand’s social presence resonates well with your target audience…and to prevent your ‘house’ from caving in.

Social commerce has come a long way in a short time, evolving from a basic “link in bio” to seamlessly integrated, immersive cross-platform shopping experiences. Now, marketers can create curated on-platform stores and test compelling shoppable ad formats that create a more personalized shopping journey. From Pinterest Product Pins to TikTok Shop, there are endless opportunities for brands to entice consumers to “buy now.”

From Connected TV to YouTube, the fact that marketers have countless ways to engage with consumers is both a blessing and a curse. While the potential to reach millions – even billions – is unprecedented, the challenge lies in crafting tailored content for each platform and delivering it effectively to the right audience, at the right time. Feeling overwhelmed? Fear not! Our experts at Inspira have put together the ultimate multi-platform digital marketing checklist.

On Instagram, like any social media, user trends define the platform. These here-and-gone trends shape the daily experiences (and the fortunes) of 5-follower individuals to the most powerful brands on the planet. 

Social media marketing is a game of experimentation, analysis, and adaptation. Often the most successful campaigns rely on the smallest of details to take off. Today, our social experts are going over one of those key details. 

Ever wonder why your Instagram growth hits a wall? From one-person businesses cracking wise online to the largest brands in the world, the frustration of a static following and decreased engagement is a shared experience.