Americans may have their differences, but there’s one thing that brings everyone to the table, it’s Thanksgiving. After all, who can argue with table filled with all their favorite foods? Statista reports that Thanksgiving tops the list as the most-celebrated holiday in the U.S., with almost 80% of Americans gathering to enjoy the tradition.

Ready or not, the most wonderful time of the year is already here for brand marketers. Research shows that by July, 34% consumers are already starting to plan their holiday shopping. So, if you haven’t already started, now’s the time to get ahead by strategically planning your integrated marketing campaigns and nurturing relationships with consumers. At Inspira, we start with a deep understanding of your consumer, their motivations, and their purchase journey. Ready to unwrap the secrets to a successful holiday campaign? Let’s go!

While in most areas of the country there’s still a few weeks before school begins, most parents have already completed their back-to-school shopping… if they did any at all. Increased costs across the board – from food to insurance – are impacting spend. While Ankura’s 2024 Back-to School Shopping Survey reports that 48% of parents say they spent, or plan to spend, the same as they did last year on back-to-school shopping they believe their dollar just won’t stretch as far. Here’s a look at what parents will, and won’t, be spending on this year.

It’s 3 PM…what are you reaching for? Whether it’s crunchy chips, creamy yogurt, or a protein-packed bar, research shows that while consumers crave snacks that that are indulgent and flavorful, they also want to make healthier choices. In fact, almost 60% of consumers pay attention to the amount of sugar in snack foods and 42% seek snacks high in protein to help keep them satiated between meals₁.

Picture this… It’s a beautiful summer day, you’re driving a convertible along a scenic winding road with the wind in your hair and the sun on your face, you’re singing your favorite tunes at the top of your lungs with your best friend. Can you think of anything better?

Video ads aren’t just another marketing tool, they’re a complete game-changer. With its knack for grabbing attention and telling compelling stories, video has a magical ability to turn heads and win hearts (and wallets!). Inspira’s latest infographic breaks down some key reasons why when it comes to creating ads, smart marketers should be doubling down on their video investment.

Consumers are increasingly concerned about the environment. Trends across multiple studies reveal that consumers are holding companies accountable and demanding that they behave in a more sustainable and eco-friendly way. In fact, a global study from Mastercard found that three-in-five consumers say it’s now more important than ever before to commit to sustainable practices. Plus, a study from McKinsey and NielsenIQtracked sales data (not just consumer sentiment) and found that companies that are bringing environmentally and socially responsible products to market are outpacing their less eco-friendly competitors – by 56%.

Considering these trends, Inspira's latest infographic delves into the top six strategies your brand can adopt to enhance eco-efficiency in its activations. Increasing profitability while embracing environmental responsibility? It's a definite win-win.

Reputation is everything...and although we’re not here to discuss a Taylor Swift album, we are here to talk about your brand’s industry reputation. Did you know that 91% of consumers say local branch reviews impact their overall perceptions of big brands¹?  Plus, after conducting a local search, 76% of users will visit a store within a day².

With Inspira’s latest infographic, we’ll dive into the importance of investing in local market SEO and social strategies by exploring consumer habits when researching businesses and consumer expectations when leaving reviews, plus we provide key takeaways your business should implement today to improve the impact from your closest consumers (literally).

After years of leaning into performance marketing, the landscape is once again shifting to in-person experiences. According to 2023 Forrester research, more than three-quarters of marketing executives are returning to experiential marketing to educate, engage, and build trust with consumers.

Music festivals, such as Coachella and Lollapalooza, and food experiences, like the New York City Wine & Food Festival, are a natural fit for brands and prime opportunities to build brand love.

Here, we look at how consumers feel about events and the impact that participation has on brands.