The new year is already shaping up to be the time when playing it safe is no longer an option. To thrive in 2025, marketers must be prepared to abandon outdated habits and embrace bold, emotionally charged, and forward-thinking approaches that genuinely resonate. 

Inspira CEO, Jeff Snyder, was recently featured on Martech Zone promoting Inspira as a brand relationship agency that takes an integrated approach to building relationships between brands and consumers. In this article he discusses:

Ecommerce is rapidly evolving, with the lines between physical and digital shopping experiences becoming increasingly blurred. In Jeff's most recent feature, Inspira CEO Jeff Snyder shares his insights with CMSWire, highlighting the importance of prioritizing seamless data integration to succesfully personalize marketing in today's ecommerce landscape. 

Travelers have always appreciated the red carpet “you’re a star” treatment. However, in recent years, pampering has moved from a perk to a necessity for modern daytrippers, jet setters, and bleisure enthusiasts.

What keeps an event attendee coming back year after year? BizBash recently asked experts to share their secrets to year-round engagement, including Inspira's Chief Inspiration Officer Jeff Snyder, who commented on the importance of offering discounts and loyalty programs, building anticipation as early as possible, and asking for feedback to help stay in touch. 

Inspira CEO Jeff Snyder contributed to an article in CEO World  Magazine about overlaying personalization with empathy in marketing. In the article, he shares Inspira's efforts in analyzing reputable behavioral learnings with data to drive scalable, creative solutions that can be personalized at the individual level, providing an example with a wine industry client.

Coffee orders got kicked up a notch at Coachella with the International Delight Cold Foam House, a multisensory activation designed to get revelers sampling the brand’s three new creamer flavors.

Inspira CEO Jeff Snyder contributed to an article in Thrive Global about driving positive health and wellness messaging, sharing insights from an Inspira Marketing survey on consumer interactions with brands on social media.

In the crowded marketplace, brand awareness is your secret weapon. Are you ready to stand out from the competition and make your mark?

To gain insight into one organization’s culture and investments, Event Marketer sat down with Maureen Deacy, director of talent acquisition at Inspira Marketing, to discuss hiring and retention trends amid an ever-evolving workplace. 

In addition to “employee well-being”, click here to read about four trends Inspira's People & Culture team are following, originally published at Event Marketer.