Fake holidays. Manufactured moments. Forgettable stunts. Too many brands keep chasing trends, hoping something sticks—but consumers see through it and tune out. So, what’s the fix?
In his article in MediaPost, Inspira's Chief Creative Officer, Dave Wasserman, dives into three tips brands can utilize to move beyond short-lived gimmicks and build real connections with consumers.
Is your brand talking at people or meaningfully connecting with them? Consumers are smart. They can spot an inauthentic message a mile away. Today more than ever before, brand messaging needs to be intentional and grounded in values that consumers believe in and your brand authentically acts upon. And, when you do, it pays off—research shows that 70% of consumers are willing to spend more on brands when they feel they are genuine.
Tired of getting scrolled past? You’re not alone. The brands that are really connecting with people aren’t playing it safe—they’re taking (calculated) risks to build strong relationships with their audience.
Event Marketer’s Ex Awards is the world’s largest recognition program for experiential marketing and celebrates the best campaigns of the year and this year, Inspira has officially been named as a GOLD finalist in the Best Sampling Event category for our work with International Delight on their 2024 Cold Foam House at Coachella experience!
Nothing captures attention like big food on wheels, and Inspira's latest promotional vehicle with Blue Diamond has caught the attention of Atlas Obscura! Journalist Anne Ewbank recently interviewed Laura Heckenlively, brand manager at Blue Diamond Growers, and Ralph Failla, VP of experiential and production at Inspira, on the launch of the Nutty Cruiser, which has been hitting the road cross-country since its debut on National Almond Day in February.
NEWSFLASH! Inspira has been named a Best Place to Work in Connecticut since…
Consumers today are navigating a digital-first world that often feels impersonal and isolating. They’re inundated with marketing messages but long for something deeper—connections that feel genuine, experiences that resonate, and brands that reflect their values.
Blue Diamond is hitting the road with the Nutty Cruiser, with plans to bring its family of almond snacks to fairs and festivals around the country. Media Post and CPG Insider recently connected with Inspira and the Blue Diamond brand team on their latest innovation and its maiden voyage across America.
Blue Diamond is the latest in a long line of brands to invest in one of experiential marketing’s oldest (and oddest) tactics: a sweet ride built to look like a brand’s signature product. As the reasoning goes, a novelty vehicle will invariably turn heads and, hopefully, some of those heads will remember the brand’s name the next time they’re at the store.
