Last week, Campaign US covered how brands stole the spotlight at the four-day festival, including Inspira's very own immersive experience with So Delicious Dairy Free!
Chicago was hot. So Delicious was colder. For four days at Lollapalooza, the plant-based brand took over a corner of Grant Park with ‘The Pint of No Return,’ a multi-sensory experience designed to shift long-held perceptions about dairy-free and offer overheated festivalgoers a place to cool off.
Viral moments are easy to chase and even easier to forget. They generate short-term attention but rarely deliver long-term value. In today’s fast-scroll environment, where brand impressions are as fleeting as a thumb swipe, live brand experiences offer a rare opportunity to connect deeply, memorably and meaningfully.
Fake holidays. Manufactured moments. Forgettable stunts. Too many brands keep chasing trends, hoping something sticks—but consumers see through it and tune out. So, what’s the fix?
In his article in MediaPost, Inspira's Chief Creative Officer, Dave Wasserman, dives into three tips brands can utilize to move beyond short-lived gimmicks and build real connections with consumers.
Is your brand talking at people or meaningfully connecting with them? Consumers are smart. They can spot an inauthentic message a mile away. Today more than ever before, brand messaging needs to be intentional and grounded in values that consumers believe in and your brand authentically acts upon. And, when you do, it pays off—research shows that 70% of consumers are willing to spend more on brands when they feel they are genuine.
Tired of getting scrolled past? You’re not alone. The brands that are really connecting with people aren’t playing it safe—they’re taking (calculated) risks to build strong relationships with their audience.
Event Marketer’s Ex Awards is the world’s largest recognition program for experiential marketing and celebrates the best campaigns of the year and this year, Inspira has officially been named as a GOLD finalist in the Best Sampling Event category for our work with International Delight on their 2024 Cold Foam House at Coachella experience!
Nothing captures attention like big food on wheels, and Inspira's latest promotional vehicle with Blue Diamond has caught the attention of Atlas Obscura! Journalist Anne Ewbank recently interviewed Laura Heckenlively, brand manager at Blue Diamond Growers, and Ralph Failla, VP of experiential and production at Inspira, on the launch of the Nutty Cruiser, which has been hitting the road cross-country since its debut on National Almond Day in February.