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Programmatic Advertising 101: Everything You Need to Know to Build a Successful Campaign Strategy

Jul 9, 2024 10:21:40 AM / by Inspira Marketing posted in Digital Marketing

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You may not have realized it, but you’re seeing programmatic ads every time you visit a website, listen to a podcast, or log into an app. In the past, marketers and agencies would have to negotiate each ad buy and rates separately—a very time consuming and tedious process. Today, programmatic Demand Side Platforms, or DSPs, take the manual work out of the equation. Programmatic advertising automates the ad buying process, making it faster and more efficient. Instead of manual negotiations, programmatic platforms use algorithms to purchase ad space in real-time, allowing for precise targeting and optimization.

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From Clicks to Conversions: Maximizing Email Marketing and Paid Media Integration

Jun 4, 2024 10:00:00 AM / by Inspira Marketing posted in Insights, Digital Marketing

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When starting a construction project, various tools, each serving a unique purpose, are essential for success. Think of a hammer for driving nails, a brush for painting, and…well, you get the idea. Similarly, brands require an array of tools when developing an effective digital marketing strategy.

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What is Social SEO? 10 Ways to Optimize for Social Search

May 21, 2024 10:00:00 AM / by Inspira Marketing posted in Social Media, Digital Marketing

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Is TikTok the new Google? Increasingly, consumers are bypassing traditional search engines in favor of social platforms such as TikTok and Instagram when searching for products and services. Consumers, specifically Gen Z, are seeking more immersive ways of discovering content.

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Infographic: Lights, Camera, Action: Unveiling The Power of Video Advertisements

May 7, 2024 10:00:00 AM / by Inspira Marketing posted in Infographics, Digital Marketing

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Video ads aren’t just another marketing tool, they’re a complete game-changer. With its knack for grabbing attention and telling compelling stories, video has a magical ability to turn heads and win hearts (and wallets!). Inspira’s latest infographic breaks down some key reasons why when it comes to creating ads, smart marketers should be doubling down on their video investment.

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Social Commerce Revolution: 3 Strategies to Transform Your Approach

Mar 26, 2024 10:00:00 AM / by Inspira Marketing posted in Social Media, Digital Marketing

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Social commerce has come a long way in a short time, evolving from a basic “link in bio” to seamlessly integrated, immersive cross-platform shopping experiences. Now, marketers can create curated on-platform stores and test compelling shoppable ad formats that create a more personalized shopping journey. From Pinterest Product Pins to TikTok Shop, there are endless opportunities for brands to entice consumers to “buy now.”

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Mastering Instagram Metrics: A Roadmap for 2024

Feb 6, 2024 8:07:12 PM / by Inspira Marketing posted in Social Media, Digital Marketing

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On Instagram, like any social media, user trends define the platform. These here-and-gone trends shape the daily experiences (and the fortunes) of 5-follower individuals to the most powerful brands on the planet. 

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