Inspira CEO Jeff Snyder lands a piece in Wards Auto about how nostalgia–and the emotional connection it creates–is becoming a powerful strategy in the automotive industry.  

The car-buying experience has always been hit-or-miss for most people, but Gen Z in particular has some pet peeves that dealers need to be aware of if they want to make a sale.

The growth of online grocery shopping throughout the pandemic reminded brands that it’s time to invest in online customer experiences. Read Jeff Snyder’s article in Food Dive on how to reintroduce sampling to the post-pandemic consumer. Read the full article here.

Did you know that the lifetime cost of fueling an electric vehicle is between $3,000 to $10,500 less than a regular gasoline-powered car? Based on this fact alone, it is understandable why more consumers want to bid trips to the gas station farewell. Electric vehicles are growing in popularity both in the US and abroad, and there’s reason to believe that the industry will continue to prosper in the next decade. Here are five things you should know about the alternative fuel auto consumer. 

After two years of a pandemic slump, the auto industry is poised for a comeback. Here, we look at predications for 2022, potential challenges, how consumers are shopping for new automobiles, and how to enhance the buying experience. 

According to Automotive News, brands could launch as many as 65 electric vehicles (EVs) in the United States between now and 2024. This rapid shift from OEMs not only reflects the government’s desire to reduce greenhouse gas emissions, but also shows just how far consumers have come on the subject of electric vehicles. In fact, according to the Electric Vehicle Sentiment Survey from CarGurus, 52% of US car owners expect to own an EV within the next ten years—quite the jump from just 34% in 2018.

Over the past year, the pandemic has thrown a wrench into even the best-laid of plans. For those looking to purchase or lease a new vehicle, it's no different. According to the 2021 Deloitte Global Automotive Consumer Study, 34% of Americans have been forced to either accelerate or slow their auto purchasing plans due to the pandemic.

The pandemic has thrown a wrench into even the best-laid of plans this year, and it has greatly affected those looking to purchase or lease a vehicle. As far back as April, nearly four in five consumers were delaying their next purchase due to COVID-19, but we're starting to see glimmers of hope. For brands and dealerships to maintain their market share, though, they'll need to pay close attention to consumer preferences. Below, find out more about the state of automotive purchase process amidst the pandemic.

With Americans largely confined to their homes over the past few months, most haven’t been getting much use out of their automobiles. Additionally, those who were planning to buy or lease a vehicle have largely postponed their plans to do so; of the 39% of respondents to a CarInsurance.org study who were planning to buy or lease a car between March and May, 71% said they had decided to wait until later on. In this infographic, we take a look at consumers’ auto habits during the pandemic and what they might prioritize in their purchases going forward.

From connected phone applications and Apple CarPlay to 360º cameras, the automotive industry has seen some amazing technological advancements in recent years. Yet, despite all of the innovation happening to the cars themselves, the auto-buying experience has remained largely the same. While brands in other sectors have made great strides to offer fast, seamless purchase experiences, buying a car can be a fractured experience from the online discovery phase to in-person at the dealership.