Did you know that Gen Z constitutes nearly a quarter of the U.S. population? This group, born between 1997 and 2012, has garnered quite a reputation for itself. Between their social media usage, unique consumer behaviors, and socially conscious opinions, Gen Z’s contributions are plentiful and varied. In addition to this, Gen Zers are the most diverse generation thus far. It’s fitting that a generation that matured during the rise of the internet has constantly evolving interests that can change at lightning speed. Here’s what you need to know about Gen Z.

HOW DOES GEN Z COMMUNICATE?

Apple vs Android? Apple wins with this generation, as the iPhone is Gen Z’s phone of choice. 

87% of teenagers own an iPhone. 88% expect that their next phone will also be an iPhone.

GEN Z GETS SOCIAL

Gen Zers estimate that they spend approximately four hours a day on social media—roughly 16.6% of the day.

Snapchat is the #1 social media platform, followed by TikTok in second place, and Instagram in third. 

HOW GEN Z SHOPS

Gen Z’s shopping priority has changed for the first time since 2014, clothing (represents 22% of wallet share) is the main purchase priority for Gen Z shoppers—just barely surpassing food which comes in second (21% share). 

Teens say that the environment is their #1 social issue, and their clothing consumption habits support this, as Gen Z enjoys shopping vintage. 

51% bought second hand, 62% sold second hand. 

In addition, 52% of Gen Zers say Amazon is their favorite e-commerce website. This is followed by SHEIN. 

46% of Gen Zers say Ulta is their favorite beauty destination. Only 21% say Sephora is their top choice. 

GEN Z’S FAVORITE RESTAURANTS

Learn more about the three fast-food restaurants that are Gen Z’s favorite.

These are Chick-Fil-A, Starbucks, and Chipotle. 

14% of survey respondents consume plant-based meat—the top two brands they prefer are Beyond Meat and Impossible Foods. 

GEN Z’S FAVORITE PAYMENT METHODS

Gen Z’s spending power is increasing as this group continues to mature. Because the majority of Gen Z does not have access to credit as they are just entering the workforce, cash is their favorite way to pay.

When surveyed in fall 2021, 38% of survey respondents have a part-time job. 

When surveyed in Spring 2021 and Fall 2020, 33% respondents had a part-time job.

Venmo is still ranked #1 amongst survey respondents for payment apps. 

9% of respondents claim that they have traded cryptocurrency. 

78% of the respondents that indicated that they trade cryptocurrency are male.