The holidays can be stressful for everyone. But for moms, holiday shopping and entertaining can add to an already hectic schedule. Although they may be busy, new research into how moms feel about the season and the many ways they celebrate finds that most moms do believe it’s the most wonderful time of the year. Experiential marketing strategies can show busy moms exciting ways to entertain, introduce holiday-themed products, or make shopping fun through experiential pop-up boutiques.

Here are five facts you need to know about holiday behavior when planning your next campaign:

Making their List

The majority of parents take their gift-shopping cues from kids!

80% of moms say their children directly influence their gift purchases

Moms Set the Tone for the Season

62% enjoy shopping for gifts

43% love trying new holiday recipes

41% travel to see holiday events or visit others

40% enjoy decorating and doing DIY projects

39% participate in family movie or game night

13% plan group athletic activities

Mom’s No Grinch!

What moms love best about the holidays

64% spending quality time with friends and family

33% celebrating holiday traditions

33% eating seasonal or holiday-themed foods

All the Holiday Feels

Although most moms look forward to the season, the holidays can elicit a range of emotions from joy to sadness

37% excited or happy

21% sad or stressed

17% loved

13% optimistic

7% inspired

6% anxious or nervous

It’s Party Time

One-third of Millennial moms say they plan to host or entertain friends during the holiday season and 61% say they will go to someone else’s home to celebrate

Contact us today to learn how our suite of experiential marketing services can help you reach consumers during the holiday season.