--- title: "Infographic: Gearing up for the Big Game" description: What are consumers planning to do for the Big Game and how much will they be spending? Learn how they're gearing up for the evening in this infographic. image: https://blog.inspiramarketing.com/hubfs/dave-adamson--nATH0CrkMU-unsplash.jpg --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [Infographic: Gearing up for the Big Game](https://blog.inspiramarketing.com/blog/infographic-gearing-up-for-the-big-game) Jan 29, 2020 11:07:55 AM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) - [Tweet](https://twitter.com/share) This year, nearly 194 million adults across America are expected to tune in to the Big Game between the Kansas City Chiefs and the San Francisco 49ers. While consumers have varying degrees of interest in the result of the matchup, Americans are set to spend over $88 per person and over $17 billion in total on this year's event. Here, we take a look at their plans for the game, the reasons they tune in, and what it costs to get in the door at Hard Rock Stadium in Miami.   ![Gearing up for the Big Game](https://blog.inspiramarketing.com/hs-fs/hubfs/Gearing%20up%20for%20the%20Big%20Game.png?width=7167&name=Gearing%20up%20for%20the%20Big%20Game.png)   Here are four things you need to know about how fans are getting ready for the Big Game:   **Spending Hits All-Time High!** American consumers are expected to cross the $17 billion threshold in spending, significantly surpassing numbers from 2019. - 2017: $14.1 billion - 2018: $15.3 billion - 2019: $14.8 billion - 2020: $17.2 billion   **What Are Your Plans?** While many Americans plan to throw or attend a party, the most popular option remains staying at home.  - 27% Attend a party - 19% Throw a party - 5% Bar or Restaurant - 49% No Plans   **Top Items to Spend On** It should come as no surprise that food and beverages are the top buys for the Big Game.  - 80% Food and Beverages - 11% Team Apparel/Accessories - 9% TVs - 8% Decorations - 6% Furniture   **Big Game, Bigger Ticket** For those attending the Big Game, the cost of entry is higher than all but one Big Game from the last decade. The average cost of a ticket on TicketIQ is $8,100. - 2014: $2,567 - 2015: $9,723 - 2016: $4,625 - 2017: $5,449 - 2018: $4,081 - 2019: $4,972 - 2020: $8,100   Is your brand thinking about getting fans involved ahead of football season or next year's Big Game? Contact us today to learn how our suite of experiential-led services can help you build brand awareness, encourage trial, and earn lifelong loyalists.   [![Get Started With Your Campaign Today!](https://no-cache.hubspot.com/cta/default/5600189/61004bdb-f2f4-4c7f-b7ea-e57bed292904.png)](https://cta-redirect.hubspot.com/cta/redirect/5600189/61004bdb-f2f4-4c7f-b7ea-e57bed292904) Topics: [Infographics](https://blog.inspiramarketing.com/blog/topic/infographics), [Sports & Entertainment](https://blog.inspiramarketing.com/blog/topic/sports-entertainment) ![Rob Patterson](https://app.hubspot.com/settings/avatar/e1a05c73af5188138a1c9a81f2768bad) #### Written by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Insights (179)](https://blog.inspiramarketing.com/blog/tag/insights) - [Experiential (120)](https://blog.inspiramarketing.com/blog/tag/experiential) - [Infographics (95)](https://blog.inspiramarketing.com/blog/tag/infographics) - 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