This year, nearly 194 million adults across America are expected to tune in to the Big Game between the Kansas City Chiefs and the San Francisco 49ers. While consumers have varying degrees of interest in the result of the matchup, Americans are set to spend over $88 per person and over $17 billion in total on this year's event. Here, we take a look at their plans for the game, the reasons they tune in, and what it costs to get in the door at Hard Rock Stadium in Miami.
Here are four things you need to know about how fans are getting ready for the Big Game:
Spending Hits All-Time High!
American consumers are expected to cross the $17 billion threshold in spending, significantly surpassing numbers from 2019.
- 2017: $14.1 billion
- 2018: $15.3 billion
- 2019: $14.8 billion
- 2020: $17.2 billion
What Are Your Plans?
While many Americans plan to throw or attend a party, the most popular option remains staying at home.
- 27% Attend a party
- 19% Throw a party
- 5% Bar or Restaurant
- 49% No Plans
Top Items to Spend On
It should come as no surprise that food and beverages are the top buys for the Big Game.
- 80% Food and Beverages
- 11% Team Apparel/Accessories
- 9% TVs
- 8% Decorations
- 6% Furniture
Big Game, Bigger Ticket
For those attending the Big Game, the cost of entry is higher than all but one Big Game from the last decade. The average cost of a ticket on TicketIQ is $8,100.
- 2014: $2,567
- 2015: $9,723
- 2016: $4,625
- 2017: $5,449
- 2018: $4,081
- 2019: $4,972
- 2020: $8,100
Is your brand thinking about getting fans involved ahead of football season or next year's Big Game? Contact us today to learn how our suite of experiential-led services can help you build brand awareness, encourage trial, and earn lifelong loyalists.
