--- title: Infographic: Here Come the Ho-Ho-Holidays description: This infographic covers the upcoming holiday season's consumer trends, ranging from total estimated sales, top consumer gift ideas, where consumers find gift inspiration and more. image: https://blog.inspiramarketing.com/hubfs/box-2953722_1280.jpg --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [Infographic: Here Come the Ho-Ho-Holidays](https://blog.inspiramarketing.com/blog/infographic-here-come-the-ho-ho-holidays) Sep 10, 2024 10:00:00 AM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) - [Tweet](https://twitter.com/share) Ready or not, the most wonderful time of the year is already here for brand marketers. Research shows that by July, 34% consumers are already starting to plan their holiday shopping. So, if you haven’t already started, now’s the time to get ahead by strategically planning your integrated marketing campaigns and nurturing relationships with consumers. At Inspira, we start with a deep understanding of your consumer, their motivations, and their purchase journey. Ready to unwrap the secrets to a successful holiday campaign? Let’s go! ![Ho-ho-ho Holidays Infographic-1](https://blog.inspiramarketing.com/hs-fs/hubfs/Ho-ho-ho%20Holidays%20Infographic-1.png?width=600&height=2200&name=Ho-ho-ho%20Holidays%20Infographic-1.png)   ***Registers Will be Jingling*** In 2023, holiday sales reached a record $964.4 billion, 64% of American consumers say they plan to spend “about the same” as last year in 2024. During this year’s upcoming holiday season, 53% of online sales are forecast to happen on mobile devices, according to a new Adobe Analytics report. ***Why Relationships Matter*** According to Google Data, in January 2023 there was a surge in search interest regarding loyalty programs, including terms like “reward program” and “loyaltypoints” compared to 2022. The result: During Holiday 2023, 1 in 5 purchases during the holiday season were made with loyalty points. ***Shopping for Savings*** In a challenging economy, consumers are increasingly researching the best deals and discounts, but they also want the best products available. Make sure your marketing plans are optimized to communicate both value and quality. 62% of consumers plan to shop Black Friday deals 45% of consumers will buy gifts on Cyber Monday ***On Top of Consumer Gift Lists*** 1. Fashion and apparel 2. Personal care and beauty 3. Electronics 4. Food/Beverage/Alcohol 5. Sports & Outdoor ***Gifting Go-To*** Consumers seek inspiration for gifts from a variety of physical and digital sources. When planning a campaign, it’s important to consider their shopping journey and the entirety of the shopping experience. Where consumers seek inspiration and shop for gifts: - Physical stores - Online Marketplace (Amazon) - Social Media - Search Engines ***The Path to Purchase*** 60% of consumers take six or more actions before deciding to buy a brand or product that’s new to them **Top Pre-Shopping Behaviors**             Comparing prices of similar brands or products             Searching online for reviews and product info             Visiting the brand or product website or app             Going to the store to see the product             Checking online retailers and marketplaces for info and reviews             Checking return policies 59% of consumers say they know what gifts they’re buying heading into the holiday season   *This article has been published in the Association of National Advertisers (ANA) Marketing Knowledge Center. [Click here to visit their blog.](https://www.ana.net/miccontent/show/id/kp-2024-10-inspira-here-come-the-holidays)*   Sources: [National Retail Federation](https://nrf.com/media-center/press-releases/nrf-says-census-data-shows-2023-holiday-sales-grew-38-record-9644) [Think With Google: Understand customer mindsets to make every holiday connection count](https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/holiday-sales-day-season/?utm_medium=email&utm_source=d-monthly-insights&utm_team=twg-us&utm_campaign=TwG-US-MI-2024-08-14-The-Insighter-Knak&utm_content=body-1&utm_theme=Consumer-Trends&mkt_tok=MTcyLUdPUC04MTEAAAGU8CsaJCBxsZ8Zioq9cbhjDPxqM6ABqgCeiuUCmJDIg59EQmomBH7jytpnsCikH9gV4QmTrDmfulu2WrddvISpxKveLaqxzBiBHBAxKm9rV4LR4vY)  [Salsify 2024 Holiday Consumer Report](https://www.salsify.com/hubfs/2024/Content/HolidayToolkit2024/Salsify%202024%20Holiday%20Consumer%20Research%20Report.pdf) [Think With Google Connect With Consumers Through Increasingly Complex Journeys](https://www.thinkwithgoogle.com/consumer-insights/consumer-journey/connect-with-customers/) [Adobe Analytics: Mobile shopping expected to drive 53 percent of online sales during 2024 holiday season](https://blog.adobe.com/en/publish/2024/08/21/adobe-analytics-mobile-shopping-expected-drive-53-percent-online-sales-during-2024-holiday-season#:~:text=By%20the%202023%20season%2C%20mobile,seen%20strong%20traction%20in%20mobile.) 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