--- title: "Infographic: Is Your Brand Ready for Generation Z?" description: Generation Z, Gen Z, Experiential Marketing image: https://blog.inspiramarketing.com/hubfs/Screen-Shot-2018-10-29-at-3.46.55-PM.png --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [Infographic: Is Your Brand Ready for Generation Z?](https://blog.inspiramarketing.com/blog/infographic-is-your-brand-ready-for-generation-z) Oct 29, 2018 5:09:00 PM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) - [Tweet](https://twitter.com/share) Generation Z isn’t your typical generation of teens. Instead of following trends, they set them; they’re media savvy, sophisticated, and acutely attuned to marketing hype. To win GenZ, brands must be clear about what they stand for, build trust, and provide opportunities for engagement and co-creation. Here, we look at who they are, their social media preferences, and how brands can connect with these 80 million consumers who influence nearly $4 billion in discretionary spending.   ![Is-Your-Brand-Ready-for-Gen-Z_newsletter.jpg](https://blog.inspiramarketing.com/hs-fs/hubfs/Is-Your-Brand-Ready-for-Gen-Z_newsletter.jpg?width=1000&name=Is-Your-Brand-Ready-for-Gen-Z_newsletter.jpg)   Here are four facts to consider when it comes to Generation Z:     **The “Always On” Generation Sometimes Tunes Out** In 2017, Gen Z said they spend about six hours per day consuming digital media on various devices. *Device Hours* Mobile 3.3 Desktop/Laptop 2.1 Other Connected Devices .6 However, 47% say they intentionally put their phones away at least once a day.   **Where Gen Z Hangs Out** Hands down, YouTube is Gen Z’s favorite social platform. They spend an average of 12 hours per week watching video on the platform and 70% say they visit YouTube every day. 95% YouTube 69% Instagram 67% Facebook 67% Snapchat 52% Twitter 33% Pinterest Did you know? 81% of Gen Z'ers say they use social media to discover new products. **Building Brand Trust** Trust is important to this generation. Maintain that bond by delivering on your brand promise. 59% say they trust brands they grew up with 46% of consumers 19-21 say they have a strong connection or loyalty to at least one brand   **Standing Up for Brands That Care** More than half of Gen Z'ers consider themselves to be socially conscious and this is reflected in the brands they buy. 81% believe that brands have the power to make the world a better place 53% purchased a brand/product because they wanted to show support for a cause the brand is supporting 40% stopped purchasing or boycotted a brand or company because they stood for something or behaved in a way that did not align with their values 35% choose brands that are eco-friendly and socially responsible 29% actively seek out brands based on values   **[Contact us](http://inspiramarketing.com/contact)** today to learn how our suite of experiential marketing services can help you reach Gen Z when and where it matters most. 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