Generation Z isn’t your typical generation of teens. Instead of following trends, they set them; they’re media savvy, sophisticated, and acutely attuned to marketing hype. To win GenZ, brands must be clear about what they stand for, build trust, and provide opportunities for engagement and co-creation. Here, we look at who they are, their social media preferences, and how brands can connect with these 80 million consumers who influence nearly $4 billion in discretionary spending.

Here are four facts to consider when it comes to Generation Z:

The “Always On” Generation Sometimes Tunes Out

In 2017, Gen Z said they spend about six hours per day consuming digital media on various devices.

Device Hours

Mobile 3.3

Desktop/Laptop 2.1

Other Connected Devices .6

However, 47% say they intentionally put their phones away at least once a day.

Where Gen Z Hangs Out

Hands down, YouTube is Gen Z’s favorite social platform. They spend an average of 12 hours per week watching video on the platform and 70% say they visit YouTube every day.

95% YouTube

69% Instagram

67% Facebook

67% Snapchat

52% Twitter

33% Pinterest

Did you know? 81% of Gen Z'ers say they use social media to discover new products.

Building Brand Trust

Trust is important to this generation. Maintain that bond by delivering on your brand promise.

59% say they trust brands they grew up with

46% of consumers 19-21 say they have a strong connection or loyalty to at least one brand

Standing Up for Brands That Care

More than half of Gen Z'ers consider themselves to be socially conscious and this is reflected in the brands they buy.

81% believe that brands have the power to make the world a better place

53% purchased a brand/product because they wanted to show support for a cause the brand is supporting

40% stopped purchasing or boycotted a brand or company because they stood for something or behaved in a way that did not align with their values

35% choose brands that are eco-friendly and socially responsible

29% actively seek out brands based on values

Contact us today to learn how our suite of experiential marketing services can help you reach Gen Z when and where it matters most.