Reputation is everything...and although we’re not here to discuss a Taylor Swift album, we are here to talk about your brand’s industry reputation. Did you know that 91% of consumers say local branch reviews impact their overall perceptions of big brands1? Plus, after conducting a local search, 76% of users will visit a store within a day2.
With Inspira’s latest infographic, we’ll dive into the importance of investing in local market SEO and social strategies by exploring consumer habits when researching businesses and consumer expectations when leaving reviews, plus we provide key takeaways your business should implement today to improve the impact from your closest consumers (literally).
Neighborhood Watch: The Importance of Brand Reputation and Connecting with Local Consumers
CONSUMER HABITS:
Local mobile searches are growing 50% faster than overall mobile searches3
Frequency of Reading Online Reviews1:
33% Always
42% Regularly
22% Occasionally
3% Never
Top 3 Sites for Finding Business Reviews1:
81% Google
45% Facebook
44% Yelp
Top 3 Alternative Sources1:
43% Local News
34% Instagram
32% YouTube
CONSUMER EXPECTATIONS1:
- 93% of consumers would expect a business to respond to their reviews
- 81% of consumers expect to be responded to within 1 week
- 59% of consumers expect to be responded to within 3 days
- 88% of consumers would use a business that replies to all of its reviews, compared to just 47% who would use a business that doesn’t respond to reviews at all
KEY TAKEAWAYS:
- Review Your SEO Keywords
- Strategize Your Social Content
- Respond to Consumer Reviews
- Prompt For Additional Feedback
- Top 3 Methods most likely to engage a consumer to leave a review1:
32% in an e-mail
28% in-person
27% in social media
- Top 3 Methods most likely to engage a consumer to leave a review1:
SOURCES
- BrightLocal: Local Consumer Review Survey 2024: Trends, Behaviors, and Platforms Explored
- Daily Blogging: What Percentage of Search is Mobile in 2022
- Synup: 80+ Industry Specific Voice Search Statistics For 2024
