--- title: "Infographic: Start Your Engines The Resurgence of Car Shopping in the US" description: In our latest infographic, we explore which brands remain top-of-mind for consumers, the electric vehicle landscape, and key digital shopping habits. image: https://blog.inspiramarketing.com/hubfs/Start%20Your%20Engines%20Infographic.png --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [Infographic: Start Your Engines The Resurgence of Car Shopping in the US](https://blog.inspiramarketing.com/blog/infographic-start-your-engines-the-resurgence-of-car-shopping-in-the-us) Jan 18, 2024 3:07:06 PM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) - [Tweet](https://twitter.com/share) After years of pent-up demand, car shopping is back. According to Mintel, 40% of US consumers are looking to purchase a new vehicle in the next year.1 Although S&P Global Mobility reports that brand loyalty is on a rebound since it’s 8-year low in 2022, a recent Cars.com survey found that 75% of its website users said they were undecided on a make or model, signaling an opportunity for brands to gain new consumers.2 In our latest infographic, we explore which brands remain top-of-mind for consumers, the electric vehicle landscape, and key digital shopping habits. ![Start Your Engines Infographic](https://blog.inspiramarketing.com/hs-fs/hubfs/Start%20Your%20Engines%20Infographic.png?width=800&height=2600&name=Start%20Your%20Engines%20Infographic.png)   ### Start Your Engines The Resurgence of Car Shopping in the U.S. After years of pent-up demand, car shopping is back. According to Mintel, 40% of US consumers are looking to purchase a new vehicle in the next year.1 Although S&P Global Mobility reports that brand loyalty is on a rebound since it’s 8-year low in 2022, a recent Cars.com survey found that 75% of its website users said they were undecided on a make or model, signaling an opportunity for brands to gain new consumers.2 In our latest infographic, we explore which brands remain top-of-mind for consumers, the electric vehicle landscape, and key digital shopping habits.   **The Reviews Are In…** According to Cars.com data, these are the *best-reviewed* brands on the site. 1. Mazda 2. Subaru 3. Acura 4. Lexus 5. Volvo   **Loyalty Study Reveals Consumers’ Favorite Luxury and Mass Brands** Luxury Auto                      Porsche                             Mercedes-Benz Luxury SUV Volvo BMW Mass Auto                      Toyota                             Honda Mass SUV                      Subaru                             Toyota  Mass Truck Ford Toyota Toyota is the only brand consumers claim loyalty to across all mass categories.   **Consumers are Plugged into the EV Market** According to car shopping website Edmunds, the electric vehicle market share is expected to rise slightly, to claim 8% of the new vehicle market.3   **Tesla Takes First Place in EV Sales** While X (formerly Twitter) may be struggling, Musk’s Tesla leads in the EV marketplace.4 10 Best-Selling Electric Vehicles by Model 1. Tesla Model Y 2. Tesla Model 3 3. Ford Mustang Mach-E 4. Tesla Model X 5. Tesla Model S 6. Chevy Bolt EUV 7. Hyundai Ioniq 5 8. Kia EV6 9. Volkswagen ID.4 10. Rivian R1T   **Digital Road to Auto Purchase Accelerating** Although the auto buying experience may originate online, when spending on a new or pre-owned vehicle, most shoppers still want to see, touch, and experience it in real life. KEY FACT: While 95% of vehicle buyers use digital as a source of information, only 29% of all car shoppers want to buy their car entirely online.   SOURCES: Mintel Vehicle Financing US 2023 [S&P Global Mobility, US Top 10 Industry Trends, December 2023](https://cdn.ihsmarkit.com/www/pdf/1223/Top-Ten-Report-with-October-2023-Data.pdf) [JD Power Brand Loyalty Study 2023](https://www.jdpower.com/business/press-releases/2023-us-automotive-brand-loyalty-study#:~:text=Customer%20loyalty%20is%20based%20on,mass%20market%20SUV%3B%20and%20truck.) [Reuters US Report: New Vehicle Sales Rise 2024](https://www.reuters.com/business/autos-transportation/us-new-vehicle-sales-rise-1-2024-report-2023-12-13/) [10 Best Selling Electric Cars of 2023](https://www.greencars.com/expert-insights/the-best-selling-electric-cars-of-2023) [Autotrader How Online Car Buying Will Look in the Future](https://www.autotrader.com/car-shopping/buying-online)   Topics: [Infographics](https://blog.inspiramarketing.com/blog/topic/infographics) ![Inspira Marketing](https://blog.inspiramarketing.com/hs-fs/hubfs/InspiraLogoNew.png?width=100&height=100&name=InspiraLogoNew.png) #### Written by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Insights (179)](https://blog.inspiramarketing.com/blog/tag/insights) - [Experiential (120)](https://blog.inspiramarketing.com/blog/tag/experiential) - [Infographics (95)](https://blog.inspiramarketing.com/blog/tag/infographics) - 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