Since Pong was first released back in the 1970s, the world of gaming has completely transformed. However, it's not just the improvement of consoles or the advent of the internet that have changed the game; it's the audience, too! In this infographic, we take a look at the growth of women in gaming, the value of mobile, and how much time and money are being spent on gaming video content.

Here are three things you need to know about this generation of gamers:

Millennials and Gaming

Millennials make up a significant portion of the gaming audience in the United States, and women have quickly caught up with men due to the rise of mobile gaming.

Gender Breakdown:

50% Male

48% Female

2% Other / Prefer Not to Say

Women represent…

54% of Millennial mobile gamers

43% of PC gamers

41% of console gamers

What else do we know about this generation of gamers?

54% are employed full-time

46% have children

43% have a Bachelor’s degree or higher

The Virtual Hangout

Percentage who play multiplayer games:

72% Gen Z

70% Millennials

43% Gen X

Mobile is Making Moves

69% of U.S. consumers said they would rather give up social media apps or TV than lose their favorite mobile games

87% have been playing mobile games for over two years

41% of consumers are likely to pay attention to ads in video games, ahead of the internet, magazines, and billboards

72% like interacting with mobile game ads in exchange for in-app currency or premium content

Is your brand looking to create authentic connections with this ever-growing audience? Contact us today to learn how our suite of experiential-led marketing services can help you build awareness and create lifelong loyalists.