--- title: "Infographic: The Growth of Gaming" description: In this infographic, we look at the growth of women in gaming, the value of mobile, and how much time & money are being spent on gaming video content. image: https://blog.inspiramarketing.com/hubfs/Screen-Shot-2019-07-10-at-5.46.55-PM.png --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [Infographic: The Growth of Gaming](https://blog.inspiramarketing.com/blog/infographic-the-growth-of-gaming) Jul 11, 2019 5:03:00 PM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) - [Tweet](https://twitter.com/share) Since Pong was first released back in the 1970s, the world of gaming has completely transformed. However, it's not just the improvement of consoles or the advent of the internet that have changed the game; it's the audience, too! In this infographic, we take a look at the growth of women in gaming, the value of mobile, and how much time and money are being spent on gaming video content.   ![Gaming-is-Growing](https://blog.inspiramarketing.com/hs-fs/hubfs/Gaming-is-Growing.jpg?width=1000&name=Gaming-is-Growing.jpg)   Here are three things you need to know about this generation of gamers:   **Millennials and Gaming** Millennials make up a significant portion of the gaming audience in the United States, and women have quickly caught up with men due to the rise of mobile gaming.   Gender Breakdown: 50% Male 48% Female 2% Other / Prefer Not to Say     Women represent… 54% of Millennial mobile gamers 43% of PC gamers 41% of console gamers     What else do we know about this generation of gamers? 54% are employed full-time 46% have children 43% have a Bachelor’s degree or higher   **The Virtual Hangout** Percentage who play multiplayer games: 72% Gen Z 70% Millennials 43% Gen X   **Mobile is Making Moves** 69% of U.S. consumers said they would rather give up social media apps or TV than lose their favorite mobile games 87% have been playing mobile games for over two years 41% of consumers are likely to pay attention to ads in video games, ahead of the internet, magazines, and billboards 72% like interacting with mobile game ads in exchange for in-app currency or premium content   Is your brand looking to create authentic connections with this ever-growing audience? **[Contact us](http://inspiramarketing.com/contact)** today to learn how our suite of experiential-led marketing services can help you build awareness and create lifelong loyalists. Topics: [Infographics](https://blog.inspiramarketing.com/blog/topic/infographics), [Sports & Entertainment](https://blog.inspiramarketing.com/blog/topic/sports-entertainment) ![Rob Patterson](https://app.hubspot.com/settings/avatar/e1a05c73af5188138a1c9a81f2768bad) #### Written by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Insights (179)](https://blog.inspiramarketing.com/blog/tag/insights) - [Experiential (120)](https://blog.inspiramarketing.com/blog/tag/experiential) - [Infographics (95)](https://blog.inspiramarketing.com/blog/tag/infographics) - [Inspira in the News (70)](https://blog.inspiramarketing.com/blog/tag/inspira-in-the-news) - [Social Media (64)](https://blog.inspiramarketing.com/blog/tag/social-media) - [Employee Spotlights (49)](https://blog.inspiramarketing.com/blog/tag/employee-spotlights) - [Inspira News (49)](https://blog.inspiramarketing.com/blog/tag/inspira-news) - 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