--- title: "Infographic: The Power of User-Generated Content" description: User-generated content has jumped to the forefront for brands looking to make authentic connections with consumers. Learn more on the Inspira blog! image: https://blog.inspiramarketing.com/hubfs/Screen-Shot-2019-05-14-at-4.28.47-PM.png --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [Infographic: The Power of User-Generated Content](https://blog.inspiramarketing.com/blog/infographic-the-power-of-user-generated-content) May 14, 2019 1:57:16 PM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) - [Tweet](https://twitter.com/share) The ways in which we create, consume, and share content are ever-changing, which means that brands must constantly adapt their approach in order to create the most meaningful connections with consumers. Here, we take a look at the rise of user-generated content and the impact that it provides for those who leverage it best. ![The-Power-of-User-Generated-Content.jpg](https://blog.inspiramarketing.com/hubfs/blog/The-Power-of-User-Generated-Content.jpg) Here are five things you need to know about the power of user-generated content: **Authenticity is Everything** 90% of consumers say that authenticity is important when it comes to brands and their marketing efforts **Influencers Losing Influence?** 8% of consumers say that influencer content highly impacts their purchase decisions, representing a 23% decrease from 2017 **The Impact of UGC** Social campaigns that incorporate UGC see a 50% lift in engagement UGC that features a brand earns 6.9X more engagement than brand-generated content on Facebook Consumers find UGC 9.8X more impactful than brand content when making a purchase decision 79% of people say UGC highly impacts their purchasing decisions **They're Excited to Share** Consumers are most likely to share about... 89% Travel Destinations 85% Restaurants 65% Health and Beauty Products 62% New Cars Did you know? Fifty-one percent of consumers say they'd be more likely to purchase from a brand if it shared their photo, video, or social post across its marketing channels **Who Shares the Most?** Millennials of age 25 and up contribute over 70% of all UGC And they value it a whole lot more than other forms of media. They consider UGC to be 35% more memorable than other forms of media, and 50% more trusted Is your brand looking to connect with consumers and leverage the power of user-generated content? [**Contact us**](http://inspiramarketing.com/contact) today to learn how our suite of experiential-led services can help you build brand awareness and earn lifelong loyalists. Topics: [Infographics](https://blog.inspiramarketing.com/blog/topic/infographics), [Social Media](https://blog.inspiramarketing.com/blog/topic/social-media) ![Rob Patterson](https://app.hubspot.com/settings/avatar/e1a05c73af5188138a1c9a81f2768bad) #### Written by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Insights (179)](https://blog.inspiramarketing.com/blog/tag/insights) - [Experiential (120)](https://blog.inspiramarketing.com/blog/tag/experiential) - [Infographics (95)](https://blog.inspiramarketing.com/blog/tag/infographics) - [Inspira in the News (70)](https://blog.inspiramarketing.com/blog/tag/inspira-in-the-news) - [Social Media (64)](https://blog.inspiramarketing.com/blog/tag/social-media) - [Employee Spotlights (49)](https://blog.inspiramarketing.com/blog/tag/employee-spotlights) - [Inspira News (49)](https://blog.inspiramarketing.com/blog/tag/inspira-news) - 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