With April upon us, consumers across the country are getting the itch to travel again. Whether it be an extended road trip or a long weekend, vaccinations and warmer temperatures are providing the optimism to push people to plan vacations. What types of trips are consumers interested in taking, and what do they desire from travel brands? Learn more in this infographic!
Here are three things you need to know about consumer travel intentions in 2021:
Mapping Out Plans
Where are consumers in their planning process? Nearly three-quarters of consumers haven’t landed on a destination yet.
- 45% have some ideas, doing research
- 27% haven’t thought about it yet
- 18% have planned where I’m going, but not yet booked
- 10% have booked one or more trips already
For the majority of consumers, the research process itself will be more scrupulous than ever. Travelers say they will…
- 70% spend more time finding things to do at their destination
- 65% spend more time choosing a destination this year
- 64% spend more time reading reviews
- 63% spend more time selecting accommodations
Flexibility and Hygiene
What kinds of changes do consumers want to see from the travel brands they choose? Flexibility and proof of hygiene/cleanliness are the themes that continue to rise to the top.
- 55% let me cancel/rearrange trips easily
- 52% provide flexible booking policies
- 51% offer discounts
- 44% show proof of hygiene procedures
- 34% contactless/touchless options
- 24% strong insurance policies
Types of Trips
In spite of the excitement around travel, most consumers aren’t quite ready to go abroad. In 2021, the long weekend and road trips reign supreme. What other trips will consumers take?
- 38% long weekend (domestic)
- 35% road trip
- 26% beach/lake trip
- 25% hiking trip
- 22% camping trip
- 21% city visit
- 20% country/rural escape
