--- title: "Infographic: Unpacking the Travel Consumer's Journey" description: Experiential Marketing, Travel image: https://blog.inspiramarketing.com/hubfs/Screen-Shot-2018-09-18-at-1.23.31-PM.png --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [Infographic: Unpacking the Travel Consumer's Journey](https://blog.inspiramarketing.com/blog/infographic-unpacking-the-travel-consumers-journey) Apr 9, 2019 12:20:11 PM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) - [Tweet](https://twitter.com/share) From quick getaways to bucket-list travel experiences, consumers are spending more time and money on travel than ever before. The vast array of online booking sites offering premium travel deals at affordable prices have made it easy for consumers to choose destinations with the tap of a finger. But, it has also forced airlines and hotels to work harder to get - and keep - consumers’ attention. While the majority of travel consumers are brand-conscious, only 9% begin their journey with a specific travel brand in mind. However, when they have a relationship with a travel brand, they’re 22% more likely than average to select that brand over another. Here, we look at the travel consumer and how experiential and social amplification strategies develop relationships that build loyalty.   ![Unpacking-the-Travel-Consumers-Journey.jpg](https://blog.inspiramarketing.com/hs-fs/hubfs/Unpacking-the-Travel-Consumers-Journey.jpg?width=1000&name=Unpacking-the-Travel-Consumers-Journey.jpg)   Here are five facts to know about travel consumers and what makes them tick. **Adventure Seekers** Travel consumers perceive themselves as affluent and adventurous 61% buy premium products 60% brand conscious 56% believe others view them as adventurous 50% consider themselves more affluent than average   **Try Before You Fly** Experiential strategies entice consumers to explore new destinations 64% would like to use virtual reality to preview a travel destination before booking   **Book Now!** Top purchase drivers among travel consumers 64% coupons and discounts 32% customer reviews 32% loyalty points 23% positive comments on social media 18% entry into competitions   **Travel Envy** User-generated social media influences decisions 97% of Millennial travelers and 60% of all travelers share travel photos 40% of Millennials consider the “Instagrammability” of their destination before booking   **Word-of-Mouth Drives Decision Making** Top sources of brand discovery 36% search engines 33% paid advertising 30% word-of-mouth 25% social media 27% brand websites 24% consumer review websites   **[Contact us](http://inspiramarketing.com/contact)** today to learn how our team can help you reach travel consumers with our suite of experiential marketing services. Topics: [Infographics](https://blog.inspiramarketing.com/blog/topic/infographics), [Travel & Hospitality](https://blog.inspiramarketing.com/blog/topic/travel-hospitality) ![Rob Patterson](https://app.hubspot.com/settings/avatar/e1a05c73af5188138a1c9a81f2768bad) #### Written by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Insights (179)](https://blog.inspiramarketing.com/blog/tag/insights) - [Experiential (120)](https://blog.inspiramarketing.com/blog/tag/experiential) - [Infographics (95)](https://blog.inspiramarketing.com/blog/tag/infographics) - [Inspira in the News (70)](https://blog.inspiramarketing.com/blog/tag/inspira-in-the-news) - [Social Media (64)](https://blog.inspiramarketing.com/blog/tag/social-media) - [Employee Spotlights (49)](https://blog.inspiramarketing.com/blog/tag/employee-spotlights) - [Inspira News (49)](https://blog.inspiramarketing.com/blog/tag/inspira-news) - 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