Whether it’s enjoying a mimosa at brunch or a late-night martini, consumers agree that there’s nothing like a well-crafted drink. But, instead of trying to mix the perfect cocktail at home, Americans prefer to leave it to the professionals. Here, we look at on-premise cocktail consumption to discover the emerging marketplace trends and consumer preferences.
Here are four facts you need to know about consumer cocktail consumption:
America’s Best-Selling Cocktails
Mixologists may be crafting kombucha cocktails, but consumers still prefer the classics.
- Margarita
- Martini
- Old Fashioned
- Mimosa
- Moscow Mule
It’s Time for a Cocktail!
When it comes to deciding what to drink, time of day matters. Here are the best sellers throughout the day.
Morning
- Mimosa
- Bloody Mary
- Margarita
- Bellini
- Old Fashioned
*Mornings are for mocktails! 16% of Millennials say they would choose a non-alcoholic cocktail if it’s available
Afternoon
- Margarita
- Martini
- Mimosa
- Old Fashioned
- Bloody Mary
*Cocktails are the least costly in the afternoon with an average price of $8 per drink
Evening
- Margarita
- Martini
- Old Fashioned
- Moscow Mule
- Classic Mojito
*43% of consumers say they drink cocktails at the start of the evening, rather than later at night
Night
- Martini
- Long Island Iced Tea
- Margarita
- Old Fashioned
- Moscow Mule
*Consumers switch to drinks with higher alcohol content later at night
Top Cocktails by Major Market
Cheers! Here’s what we’re drinking across the country
Boston
Margarita
Martini
Espresso Martini
Bloody Mary
Cosmopolitan
Chicago
Old Fashioned
Mimosa
Martini
Moscow Mule
Manhattan
Los Angeles
Margarita
Martini
Old Fashioned
Classic Mojito
Flavored Margarita
Miami
Margarita
Classic Mojito
Martini
Flavored Margarita
Old Fashioned
New York
Margarita
Martini
Old Fashioned
Manhattan
Classic Mojito
Top Cocktail Trends for 2019
- Elevated mocktails
- Focus on sustainability
- Mushroom-infused drinks
- Food-inspired cocktails
- Cannabis and CBD-infused cocktails
Contact us today to learn how our suite of experiential-led services can help you build long-lasting connections with cocktail consumers.
