As consumers have come to value experiences over things, travel has seen a significant rise in popularity. As a result, consumers have come to expect more from the hotels they do business with. Whether it's making sure that the technology in each room is commensurate with their standards or looking into the local experiences that the hotel makes available to guests, travelers want more. Here, we take a look at some of the pain points involved in today's hotel experience and how brands can adjust in order to win over the next generation of travel consumers.

Here are four facts you need to know about consumers' hotel preferences:

Consumers Want Local Experiences

40% food tastings/tours of local cuisine

36% guided tours of the town they’re visiting

33% a learning center about the culture/life of the city they’re visiting

27% spirit/wine/beer tours of local distilleries/wineries/breweries

What Are Their Pain Points?

62% said unfriendly staff

38% said the front desk takes too long to complete requests

34% said outdated technology in rooms

31% said delays in service from staff

Updating the In-Room Amenities

59% a better Wi-Fi connection

38% preferred coffee/tea selection in-room

33% preferred toiletries in-room

20% white noise machine

18% option to select room’s layout

16% selection of books to read

They're Willing to Make Sacrifices

34% business center

27% fitness center

24% spa

15% room service

11% fresh towels delivered daily

11% later check out times

Is your brand looking to appeal to the travelers of tomorrow? Contact us today to learn how our suite of experiential-led services can help you build brand awareness and earn lifelong loyalists.