Media Contact
Melissa Burns
Director of Marketing & Communications
914-384-0945
mburns@inspiramarketing.com

FOR IMMEDIATE RELEASE

Inspira Unveils its Relationship Report: A Comprehensive Look into How Consumers Choose, Connect and Commit to Brands

NORWALK, CT – May 27, 2025 – Inspira, an integrated marketing agency that builds long-term relationships between brands and consumers, is proud to announce the release of its inaugural Relationship Report: How Consumers Choose, Connect, and Commit. Rooted in proprietary research from consumers across the United States, this report uncovers critical insights into how people discover brands, what sparks initial connection, and—most importantly—what keeps them coming back for more.

The first of its kind, Inspira’s Relationship Report: How Consumers Choose, Connect, and Commit unpacks the psychology behind brand love. By tapping into sentiment and providing direct verbatims from consumers, this research offers marketers a clear roadmap for cultivating authentic and enduring relationships.

“At Inspira, relationships are at the core of everything we do,” said Jeff Snyder, Chief Inspiration Officer at Inspira. “With the Relationship Report, we’re equipping brands with not only the insights they need to make a memorable first impression, but the tools necessary to build something that lasts. This research helps decode the consumer mindset—and empowers marketers to meet people where they are with relevance, resonance, and purpose to cultivate long-term relationships with the right audience.”

Key findings from the Relationship Report reveal:

• Personalization is no longer an option. 55% of consumers define having a relationship with a brand, as “feeling like the brand understands me and my personal needs and preferences.” So, make sure your consumers see themselves reflected in your brand.
• Consumers trust each other first. 76% of consumers say user-generated content influences them to further explore a brand. Want more engagement? Start by handing the mic to your community.
• 63% of consumers say sharing personal stories about brands is meaningful to them. People don’t just want to buy products—they want to tell their story, be heard, and see themselves reflected in the brand. If you’re building community, lead with storytelling.

This report marks the latest example of Inspira’s commitment to helping brands move beyond transactional moments and instead forge real emotional connections that last. As the marketplace continues to shift, Inspira’s integrated approach—rooted in empathy, data, and creativity—ensures brands can build meaningful, human-first relationships that stand the test of time.

To download the full Relationship Report, click here. 

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About Inspira 

Founded in 2008, Inspira is a brand relationship agency that takes an integrated approach to building deeper, long-term relationships between brands and consumers. Headquartered in Norwalk, Connecticut, with additional offices in New York City, Chicago, and San Diego, Inspira has earned a reputation for growing brands through innovative strategies and fostering strong relationships between consumers, clients, and even our colleagues. This combination of excellence has been recognized with a list of impressive awards, most recently including Ad Age’s Best Places to Work, Hartford Business Journal’s Best Places to Work, Chief Marketer’s CM200 Award, and Event Marketer’s Top 100 IT List.