--- title: "Infographic: Store Brand vs. Your Brand: Where Thrifty Consumers Save and Splurge" description: Our latest infographic shows how consumers feel about spending, grocery visits, and store brands vs retail brands. image: https://blog.inspiramarketing.com/hubfs/shutterstock_2214584413.jpg --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [Infographic: Store Brand vs. Your Brand: Where Thrifty Consumers Save and Splurge](https://blog.inspiramarketing.com/blog/store-brand-vs.-your-brand-where-thrifty-consumers-save-and-splurge) Oct 11, 2023 3:33:27 PM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) - [Tweet](https://twitter.com/share) Though inflation continues to slow, consumers are still looking to save at the grocery store. Store brands might be the answer for some, but brand loyalty is still a factor. Check our latest infographic about how consumers are feeling about their dollars and your brand.  ![Inspira_BrandPreferences_Infographic_2023-3](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira_BrandPreferences_Infographic_2023-3.png?width=1667&height=9793&name=Inspira_BrandPreferences_Infographic_2023-3.png) ## National vs. Store Brand Preferences Prefer store brand: 31% Prefer national brands but open to store brands: 29% Prefer store brands but open to national brands: 16% Prefer national brand: 8% ## Top Commodities Shoppers Are Willing to Switch to Store Brands The percentage of market share change over the last two years Frozen: +3.8% Healthcare (OTC): +2.7% Shelf Stable: +1.7% Household Cleaning: -2.6% ### Top Reasons Why They Switch to Store Brands 1. Quality is just as good 2. Store brands offer variety/selection that meets my needs 3. Store brands offer product size(s) that meets my needs ## Top Commodities Shoppers Are Not Willing to Switch to Store Brands Notes percentage of market share change over the last two years. Beauty: +7.4% Pet: +2.7% Drinks: +2.1% Personal Care: +0.04% ### Top Reasons Why They Don't Switch 1. Quality is not as good 2. I always buy some national brands I like 3. Store brands do not offer the variety or selection that meets my needs ## How Consumers Feel About Spending on Groceries Women's shopping behaviors indicate they are increasingly thrifty, while men are more willing to spend more on groceries. Discount shopping visits by gender: Men: 51% in 2021, 50% in 2022, 45% in 2023 Women: 49% of 2021, 50% of 2022, 55% of 2023 ## How Women Are Stretching Their Budgets 1. Shopping sales more often 2. Taking fewer shopping trips 3. Buying store or generic brands 4. Shopping closer to home 5. Online comparison shopping ### Sources 1. [August 2023 Consumer Digest | 8451°](https://www.8451.com/api/assets/6gr5z3kFeZcBBgzCcRIMrm/59cc949ff629f67c9f597624644e4d18/8451_August_Consumer_Digest_2023.pdf)  2. [A Snapshot of Consumer Shopping Habits in 2023 | NRF](https://cdn.nrf.com/sites/default/files/2023-06/A_snapshot_of_consumer_shopping_habits_in_2023.pdf)  Topics: [Infographics](https://blog.inspiramarketing.com/blog/topic/infographics), [Trend Reports](https://blog.inspiramarketing.com/blog/topic/trend-reports) ![Inspira Marketing](https://blog.inspiramarketing.com/hs-fs/hubfs/InspiraLogoNew.png?width=100&height=100&name=InspiraLogoNew.png) #### Written by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Insights (179)](https://blog.inspiramarketing.com/blog/tag/insights) - [Experiential (120)](https://blog.inspiramarketing.com/blog/tag/experiential) - [Infographics (95)](https://blog.inspiramarketing.com/blog/tag/infographics) - [Inspira in the News (70)](https://blog.inspiramarketing.com/blog/tag/inspira-in-the-news) - [Social Media (64)](https://blog.inspiramarketing.com/blog/tag/social-media) - 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