“100% of customers are people. 100% of employees are people. If you don’t understand people, you don’t understand business.” Simon Sinek, author of the classic "Start With Why"

Experiential marketing is like a fireworks show. Teams of professionals work for dozens of hours just to delight the audience with a 20-minute show of spectacular lights, sounds, and sensations. 

Jeff Snyder is the chief inspiration officer and founder of Inspira Marketing, an experiential marketing agency based in Norwalk, Connecticut. Jeff has more than 20 years of marketing experience and has previously worked at GMR Marketing and RedPeg Marketing. He is passionate about finding a cure for pediatric spinal cancer, and Inspira donates a portion of its profits to fund cancer research.

In just six short years, Gen Y will make up at least 50% of the United States workforce. This statistic alone gives reason for pause. Is your company motivating millennials properly?

Due to market legalities, wet sampling restrictions force marketers to rethink promotion strategies. Jim Beam tasked Inspira Marketing with introducing new flavors of Pinnacle Vodka in locations with these limitations.