The brand that plays it safe is usually the one no one remembers. Where marketers often think they’re taking steps to “protect” their brand from any risk, it often makes them invisible to people who, like all of us at this point, naturally tune out marketing that looks and sounds familiar. I love working with challenger brands because they figured this out a long time ago. They typically don’t have the luxury of legacy recognition or bottomless budgets. What they do have (again, typically out of necessity but it still counts) is an edge: a willingness to take calculated risks, to commit to a strong point of view, and to focus on actually building a relationship with their audience.

Launching a new product or service can be exciting, but your high hopes can be quickly deflated if marketing efforts are not unified across your various teams and channels. Inspira CEO Jeff Snyder contributed to an article in Modern Marketing Today on the dangers of disjointed strategies, challenges, and the benefits of partnering with a single agency for success. In this article, Jeff discusses:

Navigating the maze of social media algorithms can feel like trying to outsmart a savvy, invisible matchmaker. These digital formulas engage users with content that best suits their interests, and like a matchmaker, they strive to make meaningful connections. The algorithms then deliver personalized content by analyzing behavior, interactions, and interests to understand users' content preferences. 

When starting a construction project, various tools, each serving a unique purpose, are essential for success. Think of a hammer for driving nails, a brush for painting, and…well, you get the idea. Similarly, brands require an array of tools when developing an effective digital marketing strategy.

Imagine this: you're at a bustling party, surrounded by a diverse crowd of people with different interests, backgrounds, and needs. Now, think about how you'd start a conversation with each of them. You wouldn't use the same opener for everyone, right? That's exactly what content personalization is all about in the world of digital marketing.

How brand experiences can reach and influence family purchases

Parents like to think they’re the ones in charge of every aspect of the home, and while that is certainly true in a legal sense, the numbers are telling a different story. It turns out kids have more to do with household purchasing decisions than you might think. 

Cannabis User Purchase Trends for the Holidays

The pumpkin pie isn’t all that’s getting baked this Thanksgiving.

Five Useful Facts about Holiday Shoppers in 2022

Holiday shopping is obviously of huge importance to most retail brands, making up a significant chunk of yearly revenue. But, when shoppers feel more crunched than ever, how are they going to spend those vital holiday dollars?

We had a blast at 2022’s Expo East in Philly, taking in the sights and talking to the people behind the largest and hottest CPG and retail companies in the business. 

Unfortunately, not everyone in the industry can make it to the convention every year, so we’re going to share our experience and our insights for those who missed this year’s show. 

Nailing down an entertaining, authentic, and helpful voice for your brand on social media is more art than science. The best way to learn how, of course, is to take a look at the brands that are absolutely killing it.