The days of static feed posts ruling engagement are long gone. While we love a good photo, we've known for a while now that video was going to be the “top dog” in the coming years, and now we're here. 

Developing video content and pushing it to IG reels and TikTok is now a critical part of building a well-known brand name in 2022. 

Don’t get us wrong, static posts still hold some ground. They’re less expensive to produce and some information is best left to a photo or graphic. However, with Instagram removing the ability to post videos that aren’t Reels altogether, the magic seems to lay within Reels and TikToks. 

Why Video?

Watching a video activates two out of five of our human senses: sight and hearing. Videos are more likely to grab our attention and let us understand the information with ease. Because of this, Reels and TikToks have changed the lives of many creators and digital marketers. The platforms aren’t simply entertaining, they are influential, educational, and guiding the consumer to the best brands online.

The American lifestyle is marked by a constant state of hurry, and this translates into how we live our day-to-day lives. Think about how we eat our meals, how often you (or someone you know) go to a drive-thru to save time. Or pick up your coffee on your way to work every morning instead of making it. You always see someone speeding down the freeway at 7am, and the same is true on the internet. People want to see content 24/7, but they want to see it quickly. If you don't have the hook in the first 3 seconds, you're getting swiped past. 

This is where short video content makes its dramatic entrance. For everyday scrolling, this is the queen bee. Across the world, the average TikTok user spends 52 minutes on the app each day and 90% of users access the app on a daily basis. TikTok is almost exclusively FILLED with this type of content and is on its way to being the main platform we use. To justify even more so the need for short video content, the engagement rate for TikTok on accounts with 100,000 followers is 5.30%, compared to Instagram at 1.10% and Twitter at 0.30%. Marketers who implement short form video content in their marketing efforts have a growth in revenue by at least 49% than non-video users.
In case you STILL hold any skepticism, we found 135 more stats and chose our top 10 that we found most pressing:

• In 2020, 96% of social media users increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands.

• 78% of people watch online videos every week, and 55% view online videos every day.

• Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text.

• Marketers who use video, grow revenue 49% faster than non-video users.

• 83% of video marketers say video has helped increase the average time their visitors spend on the page.

• Video marketers get 66% more qualified leads per year.

• Including a video on your landing page can boost your conversion rate by up to 80%

• One-third of all online activity is spent watching videos.

• Video posts have the highest organic engagement on Facebook.Emails with videos in them improve the click-through-rate by 300%

  
  We can keep going but we'll save you the time and cut to the chase. Video marketing is an essential part of brand marketing right now, and it’s only going to take a larger slice of the pie continuing into the future. If you have a brand, business, or you are a creator of any kind, you need a video strategy and we're here for you. 

  
  Contact us today to get ahead of the game.