Experiential marketing is on the rise. More and more brands are looking to drive sales by creating truly memorable experiences for consumers. But simply following a trend doesn't guarantee success -- your brand has to have purpose.

Being a purpose-driven brand means defining who you are (your mission and your values) and then creating business and operational models that deliver on those goals and ideals. It's all about making a lasting and positive change in the world through your brand's experiences.

Not sure whether your company's experiential marketing efforts are purpose-driven? Read Jeff Snyder's thoughts on Marketo Blog to learn four signs that show your efforts are lacking purpose -- and how you can revamp your approach to create impactful experiential campaigns.