What do brands that are universally loved have in common? They’ve invested time, energy, and resources into building strong relationships with their consumers. Just like any lasting relationship, creating a beloved brand requires consistent effort, trust, and a deep understanding of your audience’s needs. The payoff? Long-term brand fans and advocates. Exactly what every brand dreams of.
If You Want to Build Relationships with Consumers, You Have to Speak Their Love Language
Aug 27, 2024 10:00:00 AM / by Ann D'Adamo posted in Experiential, Loyalty, Brand Storytelling
Inspira Partners with Yasso for the "I Scream for Yasso" Summer Activation
May 28, 2024 2:00:00 PM / by Inspira Marketing posted in Experiential
Last week, Inspira launched our client Yasso's "I Scream for Yasso" campaign, with our partner MullenLowe.Kicking off in NYC, consumers visited the experience to scream in a Yasso branded booth, in exchange for a frozen sweet treat for the start of summer.
Three Unique Ways to Add VR to Your Next Experiential Marketing Activation
May 28, 2024 10:00:00 AM / by Ann D'Adamo posted in Experiential
In today’s fast-moving culture, what’s groundbreaking today can quickly become yesterday’s news. Whether it’s new products or new messaging around a legacy brand, consumers expect brands to capture their attention in unique, more immersive ways. One such avenue is through the integration of virtual reality (VR) into live brand activations and experiences. This forward-thinking approach isn't just about staying current—it's about setting the standard for immersive, unforgettable engagement. Join us as we explore how VR is transforming the playbook for live brand activations, pushing boundaries, and redefining what it means to connect with consumers in the digital age.
Event Marketer Highlights Inspira's International Delight Cold Foam House Activation at Coachella 2024
Apr 22, 2024 3:04:48 PM / by Inspira Marketing posted in Experiential, Inspira in the News
Coffee orders got kicked up a notch at Coachella with the International Delight Cold Foam House, a multisensory activation designed to get revelers sampling the brand’s three new creamer flavors.
3 Ways Experiential Activations Spur Financial Literacy for Women
Apr 2, 2024 11:00:00 AM / by Ann D'Adamo posted in Experiential, Financial Services
In honor of National Financial Literacy month and amidst the backdrop of soaring women’s workforce participation hitting an all-time high of 77.8% in 2023, the conversation around financial independence and retirement planning takes on new significance. Young women are highly invested in saving and planning for life’s major milestones such as buying a home, new automobile, and planning for retirement. And although they may be savings savvy, researchers at Yale found that single women see significantly lower returns from buying and selling real estate than single men — paying 2% more and selling for 2% less, on average! Plus, when it comes to retirement, Goldman Sachs found that women are historically impacted by the wage gap, taking time off to raise children, plus having to retire early for health reasons.
Festival Fusion: The Power of Brand Experiences at Festivals
Feb 20, 2024 1:08:30 PM / by Inspira Marketing posted in Experiential, Infographics
After years of leaning into performance marketing, the landscape is once again shifting to in-person experiences. According to 2023 Forrester research, more than three-quarters of marketing executives are returning to experiential marketing to educate, engage, and build trust with consumers.
Music festivals, such as Coachella and Lollapalooza, and food experiences, like the New York City Wine & Food Festival, are a natural fit for brands and prime opportunities to build brand love.
Here, we look at how consumers feel about events and the impact that participation has on brands.
3 Brand Awareness Challenges of Emerging Brands (And How to Tackle Them)
Oct 10, 2023 8:55:06 PM / by Bobby Johnson posted in Experiential, Brand Storytelling
Emerging brands are thrust into a competitive marketplace full of established brands often with nothing but a scrappy attitude, a dream, and a tight budget. But all three, when combined with a tailored marketing strategy, are sometimes all you need to create brand awareness with consumers.
Inspira and The New Republic's Banned Books Tour Launches October
Sep 25, 2023 1:12:43 PM / by Inspira Marketing posted in Experiential, Inspira in the News
Produced by Inspira Marketing in partnership with The New Republic, the "Banned Books Tour 2023" is set to tour cities across the country from October 1st to October 7th. The tour will promote free speech and expression in the cities that need it most.
Raise a Glass to National Wine Day: Trends, Marketing, and Fun Facts
May 24, 2023 11:49:50 PM / by Bobby Johnson posted in Experiential, Beverage
There’s a story about wine, one rounded to anonymous legend, that goes like this: “A man, fallen on hard times, sold his art collection but kept his wine cellar. When asked why he did not sell his wine, he said, ‘A man can live without art, but not without culture.’”
How to Plan a Successful Mobile Tour on a Tight Budget
May 10, 2023 8:14:08 PM / by Bobby Johnson posted in Experiential
Inflation is hitting all of us hard, which means marketing departments have to do more with less. This is exactly why mobile tours are a great method of experiential marketing, one that reuses assets, hits a wide audience, and forms a personal connection with consumers all across your route.