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Adweek Covers Blue Diamond's Newest Vehicle—The Nutty Cruiser

Mar 18, 2025 11:12:41 AM / by Inspira Marketing

Blue Diamond is the latest in a long line of brands to invest in one of experiential marketing’s oldest (and oddest) tactics: a sweet ride built to look like a brand’s signature product. As the reasoning goes, a novelty vehicle will invariably turn heads and, hopefully, some of those heads will remember the brand’s name the next time they’re at the store.

Adweek recently covered the Blue Diamond Nutty Cruiser vehicle (including an anecdote involving the police!) with their article found here

Topics: Inspira in the News

Inspira Marketing

Written by Inspira Marketing