In the first part of this article, we went over how far out from a convention you’ll need to start planning your sponsorship or live event. We also shared how understanding your brand is the first step in that plan. 

Cause marketing can do a lot of good, while still getting your brand out in the world. But this form of marketing is tricky, and it has to be done carefully and with tact.

Landing a sponsorship, booth, or experiential event at a huge show isn’t necessarily about clout or the size of your brand. The deciding factor in grabbing a spot at that big expo is, in fact, preparation. 

Choosing your drink of choice isn’t just a matter of thirst, need for a jolt, or a desire to wind down: it turns out the beverage you’re most likely to reach for might be influenced by your birthdate. 

Influencer marketing has grown from $1.7 billion to a staggering $13.8 billion in just six short years. Why? 

Marketing budgets are rarely bottomless, making it all the more imperative to use every client dollar as if it was our own.  In order to help maximize your marketing budget, we spoke to some of our team members to find out the ways they save clients money on a day-to-day basis. 

Let’s dive in! 

Last week we sat down and shared the first three tips for maximizing your brand’s mobile tour. We spoke to Inspira Marketing’s Ralph Failla, an expert in the field of mobile experiential marketing. 

Inspira Marketing's Treasure Neal (Creative Director) has been spotlighted in Event Marketer's "Experiential in Color" program for 2022. Treasure shares his philosophy on underappreciated skillsets, culture, and inclusive campaigns.

Mobile tours take your brand on the road and allow you to spread your message and product to new regions. They create a tactile experience for consumers, letting them taste or try your products or services in a fun, creative, and memorable environment. 

A comprehensive survey by the National Retail Federation found that 76% of Americans will celebrate Father’s Day in 2022. That means roughly 196 million adults will be shopping for pop, scouring internet and brick-and-mortar retail stops for the perfect gift.