Everyone knows that TikTok is the platform you need to be on.
Recent Posts
Before marketing moved online, a brand’s voice was constricted to its budget. Its audience, especially for small businesses, was generally in its physical vicinity—either with hyper-localized marketing material like building signs, regional ones like billboards, and maybe national ones like newspapers and TV.
A Short History of Instagram Trends
If you were on Instagram before 2013, we’re sure you remember the golden age of casual content.
Many of our clients come to Inspira Marketing with the thought that email marketing is a dying marketing form. In reality, this couldn’t be further from the truth. In 2020, there were over 4 billion email users worldwide - which means over half the world’s population is currently using email - and that number is continuing to rise. Even with so many people actively utilizing email, more than 40% of marketers saw cuts to their email marketing budgets since the pandemic according to Hubspot.
TikTok isn’t just for Gen-Z. Beyond the Hype House and the 30-second dances to Cardi B, there are endless opportunities for brand strategy. The popular, video-oriented social media platform has maintained exponential growth since its release in 2016. One in six Americans admits they have the app downloaded on their mobile device, a 75% growth from 2019. The amount of average weekly users recently surpassed 53.5 million.
For some, “TikToking” is a full-time job. Digital creators can build a follower-base by honing in on a certain niche. The use of trending sounds and hashtags can ensure creators reach an audience. Or, whether intentional or not, users can gain traction from one viral video. With a unique algorithm, it has never been easier to pop up on millions of phone screens. Now, the question is: how do brands tap into this massive visibility opportunity? Check out our top five suggestions for increasing reach on TikTok.