Last week, Campaign US covered how brands stole the spotlight at the four-day festival, including Inspira's very own immersive experience with So Delicious Dairy Free! 

Entering through the liquid nitrogen-embellished front doors of The Pint of No Return, festivalgoers could scratch and sniff ice cream visuals on the popup’s walls, discover their So Delicious flavor in the Scoopverse photobooth and chill in a walk-in freezer. 

Click here to see more on the experience.