--- title: Event Marketer Highlights Inspira's International Delight Cold Foam House Activation at Coachella 2024 description: Event Marketer highlights Inspira Marketing's activation at Coachella for their client Danone's newest International Delight Cold Foam Creamer. image: https://blog.inspiramarketing.com/hubfs/6K5A7230-Enhanced-NR.jpg --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [Event Marketer Highlights Inspira's International Delight Cold Foam House Activation at Coachella 2024](https://blog.inspiramarketing.com/blog/event-marketer-highlights-inspiras-international-delight-cold-foam-house-activation-at-coachella-2024) Apr 22, 2024 3:04:48 PM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) - [Tweet](https://twitter.com/share) Coffee orders got kicked up a notch at Coachella with the International Delight Cold Foam House, a multisensory activation designed to get revelers sampling the brand’s three new creamer flavors. Inside, consumers could swing on an oversized cold foam coffee cup, create a cold-foam inspired “beat” from a dashboard featuring International Delight dispensers and caps as buttons, engage with a 10-foot touchscreen glass filled with cascading digital foam, and snap photos with whimsical scenery (like 3D cold-foam swirl installations hanging overhead). Coachella influencer and guest barista Victoria Justice, a “coffee fanatic” and actress, songwriter and singer, helped drive the (caffeine) buzz. 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