--- title: "Festival Fusion: The Power of Brand Experiences at Festivals" description: Our latest infographic explores the power of festivals and live events, for marketers and consumers alike image: https://blog.inspiramarketing.com/hubfs/concert-2527495_640.jpg --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [Festival Fusion: The Power of Brand Experiences at Festivals](https://blog.inspiramarketing.com/blog/festival-fusion-the-power-of-brand-experiences-at-festivals) Feb 20, 2024 1:08:30 PM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) - [Tweet](https://twitter.com/share) After years of leaning into performance marketing, the landscape is once again shifting to in-person experiences. According to 2023 Forrester research, more than three-quarters of marketing executives are returning to experiential marketing to educate, engage, and build trust with consumers. Music festivals, such as Coachella and Lollapalooza, and food experiences, like the New York City Wine & Food Festival, are a natural fit for brands and prime opportunities to build brand love. Here, we look at how consumers feel about events and the impact that participation has on brands. ![The Power of Brand Experiences Infographic (1)](https://blog.inspiramarketing.com/hs-fs/hubfs/The%20Power%20of%20Brand%20Experiences%20Infographic%20(1).png?width=800&height=2600&name=The%20Power%20of%20Brand%20Experiences%20Infographic%20(1).png) ## **Who’s Attending Live Events** When asked if they would be attending more events this year over last, all generations raised their hands.   63% Gen Z 61% Millennials 52% Gen Z 42% Boomer   ## **Consumers Prioritize the In-Person Experience** Despite financial cutbacks, Americans will spend to attend live events. How consumers prioritize event ticket spending:   Essential High/Moderate Low/None 11% 58% 31%   ## **We’re Better Together** Festivals and events build communities that brands want to be a part of.   65% said attending events make them feel less lonely 55% said that events sparked feelings of connection 41% said events make them feel part of a community   ## **When it Comes to Festivals, Investment = Impact** Consumers who engage with branded experiences at festivals and events are:   71% more likely to remain loyal 75% more likely to spend more with the brand 81% more likely to recommend the brand and its products to family and friends   Sources: Forrester Experiential Benchmarks 2023, Eventbrite 2023 Event Trends Report   *This article has been published in the Association of National Advertisers (ANA) Marketing Knowledge Center. [Click here to visit their blog.](https://www.ana.net/miccontent/show/id/kp-2024-03-inspira-brand-experiences-festivals)*   Topics: [Experiential](https://blog.inspiramarketing.com/blog/topic/experiential), [Infographics](https://blog.inspiramarketing.com/blog/topic/infographics) ![Inspira Marketing](https://blog.inspiramarketing.com/hs-fs/hubfs/InspiraLogoNew.png?width=100&height=100&name=InspiraLogoNew.png) #### Written by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Insights (179)](https://blog.inspiramarketing.com/blog/tag/insights) - [Experiential (120)](https://blog.inspiramarketing.com/blog/tag/experiential) - [Infographics (95)](https://blog.inspiramarketing.com/blog/tag/infographics) - [Inspira in the News (70)](https://blog.inspiramarketing.com/blog/tag/inspira-in-the-news) - [Social Media (64)](https://blog.inspiramarketing.com/blog/tag/social-media) - [Employee Spotlights (49)](https://blog.inspiramarketing.com/blog/tag/employee-spotlights) - [Inspira News (49)](https://blog.inspiramarketing.com/blog/tag/inspira-news) - [Awards (46)](https://blog.inspiramarketing.com/blog/tag/awards) - [CPG (40)](https://blog.inspiramarketing.com/blog/tag/cpg) - [Trend Reports (34)](https://blog.inspiramarketing.com/blog/tag/trend-reports) - [Brand Storytelling (29)](https://blog.inspiramarketing.com/blog/tag/brand-storytelling) - [Beverage (26)](https://blog.inspiramarketing.com/blog/tag/beverage) - [Sports & Entertainment (21)](https://blog.inspiramarketing.com/blog/tag/sports-entertainment) - [Food (16)](https://blog.inspiramarketing.com/blog/tag/food) - [Health and Wellness (16)](https://blog.inspiramarketing.com/blog/tag/health-and-wellness) - [Travel & Hospitality (16)](https://blog.inspiramarketing.com/blog/tag/travel-hospitality) - [Automotive (15)](https://blog.inspiramarketing.com/blog/tag/automotive) - [Financial Services (12)](https://blog.inspiramarketing.com/blog/tag/financial-services) - [Insider (9)](https://blog.inspiramarketing.com/blog/tag/insider) - [Digital Marketing (7)](https://blog.inspiramarketing.com/blog/tag/digital-marketing) - [Beauty (6)](https://blog.inspiramarketing.com/blog/tag/beauty) - [CPG brand activations (6)](https://blog.inspiramarketing.com/blog/tag/cpg-brand-activations) - [experiential marketing agencies (5)](https://blog.inspiramarketing.com/blog/tag/experiential-marketing-agencies) - [Loyalty (4)](https://blog.inspiramarketing.com/blog/tag/loyalty) - [Sustainability (4)](https://blog.inspiramarketing.com/blog/tag/sustainability) - [HR (2)](https://blog.inspiramarketing.com/blog/tag/hr) - [Halloween (2)](https://blog.inspiramarketing.com/blog/tag/halloween) - [consumer goods product launches (2)](https://blog.inspiramarketing.com/blog/tag/consumer-goods-product-launches) - [integrated experiential campaigns (2)](https://blog.inspiramarketing.com/blog/tag/integrated-experiential-campaigns) - [live event marketing (2)](https://blog.inspiramarketing.com/blog/tag/live-event-marketing) - [nationwide event production (2)](https://blog.inspiramarketing.com/blog/tag/nationwide-event-production) - [Cannabis (1)](https://blog.inspiramarketing.com/blog/tag/cannabis) see all ### Posts by Topic - [Insights (179)](https://blog.inspiramarketing.com/blog/tag/insights) - [Experiential (120)](https://blog.inspiramarketing.com/blog/tag/experiential) - [Infographics (95)](https://blog.inspiramarketing.com/blog/tag/infographics) - [Inspira in the News (70)](https://blog.inspiramarketing.com/blog/tag/inspira-in-the-news) - [Social Media (64)](https://blog.inspiramarketing.com/blog/tag/social-media) - [Employee Spotlights (49)](https://blog.inspiramarketing.com/blog/tag/employee-spotlights) - [Inspira News (49)](https://blog.inspiramarketing.com/blog/tag/inspira-news) - [Awards (46)](https://blog.inspiramarketing.com/blog/tag/awards) - [CPG (40)](https://blog.inspiramarketing.com/blog/tag/cpg) - [Trend Reports (34)](https://blog.inspiramarketing.com/blog/tag/trend-reports) - [Brand Storytelling (29)](https://blog.inspiramarketing.com/blog/tag/brand-storytelling) - [Beverage (26)](https://blog.inspiramarketing.com/blog/tag/beverage) - [Sports & Entertainment (21)](https://blog.inspiramarketing.com/blog/tag/sports-entertainment) - [Food (16)](https://blog.inspiramarketing.com/blog/tag/food) - [Health and Wellness (16)](https://blog.inspiramarketing.com/blog/tag/health-and-wellness) - [Travel & Hospitality (16)](https://blog.inspiramarketing.com/blog/tag/travel-hospitality) - [Automotive (15)](https://blog.inspiramarketing.com/blog/tag/automotive) - [Financial Services (12)](https://blog.inspiramarketing.com/blog/tag/financial-services) - [Insider (9)](https://blog.inspiramarketing.com/blog/tag/insider) - [Digital Marketing (7)](https://blog.inspiramarketing.com/blog/tag/digital-marketing) - [Beauty (6)](https://blog.inspiramarketing.com/blog/tag/beauty) - [CPG brand activations (6)](https://blog.inspiramarketing.com/blog/tag/cpg-brand-activations) - [experiential marketing agencies (5)](https://blog.inspiramarketing.com/blog/tag/experiential-marketing-agencies) - [Loyalty (4)](https://blog.inspiramarketing.com/blog/tag/loyalty) - [Sustainability (4)](https://blog.inspiramarketing.com/blog/tag/sustainability) - [HR (2)](https://blog.inspiramarketing.com/blog/tag/hr) - [Halloween (2)](https://blog.inspiramarketing.com/blog/tag/halloween) - [consumer goods product launches (2)](https://blog.inspiramarketing.com/blog/tag/consumer-goods-product-launches) - [integrated experiential campaigns (2)](https://blog.inspiramarketing.com/blog/tag/integrated-experiential-campaigns) - [live event marketing (2)](https://blog.inspiramarketing.com/blog/tag/live-event-marketing) - [nationwide event production (2)](https://blog.inspiramarketing.com/blog/tag/nationwide-event-production) - [Cannabis (1)](https://blog.inspiramarketing.com/blog/tag/cannabis) See all ### Recent Posts # Let's Get Started! Inspira Marketing Group is committed to building brands through integrated brand experiences. # Contact Us [dsullivan@inspiramarketing.com](mailto:dsullivan@inspiramarketing.com) 31 Hudson Yards, FL 11 New York, NY 10001-2170 Copyright 2026 | Designed with by [HubSpot](https://www.hubspot.com)