We often think of challenger brands as disruptors at heart, allowing them to be risk-takers while the rest of us go about our lives in the safety of traditional routines. However, just about any business can benefit from adopting a little bit of that challenger mindset.

What makes a challenger brand? Above all, they know their audience inside-out and are focused on delivering a new kind of customer experience rather than challenging competitors. Sure, focusing on a specific consumer segment involves some inherent risk, but it's the laser-focused approach that makes them resonate with consumers in the first place — even when the product is entirely new.

Wondering how to make a challenger mindset work for your brand? To hear the thoughts of our CEO and Founder, Jeff Snyder, read along on MediaPost.