Halloween is America’s third favorite holiday, trailing only behind Christmas and Thanksgiving. 65% of Americans plan to celebrate Halloween in 2021. Although COVID concerns impacted participation in 2020, consumers still spent about $8 billion on Halloween costumes, decor, candy, and more. This year, Halloween spending is predicted to reach an all-time high of over $10 billion. Let’s dive into some facts about consumer spending for Halloween, when people begin to prepare, and consumer sentiment around this year’s holiday.
AMERICANS ARE EXCITED FOR COSTUMES AND CANDY:
Consumers of all ages are planning for a return to normal Halloween activities this year.
86% are more or as excited for this Halloween compared to years past.
66% plan on doing more for this Halloween in companions to past holidays.
Here’s how people are planning on celebrating Halloween this year:
66% Handing out candy
52% Decorating
46% Dressing up
44% Carving a pumpkin
25% Throwing/attending a party
WHEN DO CONSUMERS BEGIN TO PREPARE FOR THE HOLIDAY?
How early is too early?
60% of people don’t want to see Halloween products on store shelves before September.
47% of people believe between October 1 and 15 is the most acceptable time to put out your Halloween decorations.
While people aren’t ready for Halloween products until September, 25% of consumers want pumpkin spice in August.
HOW CONSUMERS ARE SPENDING THEIR MONEY:
Consumers of all ages are planning for a return to normal Halloween activities this year.
$3.3B - Costumes
$3.0B - Candy
$3.2B - Decorations
$0.7B - Greeting Cars
RETAIL REVIVAL:
Hallowen costume giant Spirit Halloween is expected to open 1,425 stores this year, up from last year’s 1,400.