--- title: "Infographic: Growth in Online Groceries" description: Online grocery shopping continues to grow as shoppers continue to limit trips to brick-and-mortar stores. Find out how behavior has evolved on our blog! image: https://blog.inspiramarketing.com/hubfs/maria-lin-kim-8RaUEd8zD-U-unsplash.jpg --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [Infographic: Growth in Online Groceries](https://blog.inspiramarketing.com/blog/infographic-growth-in-online-groceries) Jul 17, 2020 11:30:20 AM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) - [Tweet](https://twitter.com/share) Online grocery shopping has gained steam in recent years with the likes of Amazon, Instacart, Walmart, and others offering up their services. However, since the beginning of the pandemic, many shoppers who had previously eschewed online grocery shopping have changed their tune. Below, we take a look at shopper habits with regard to online groceries and see which brands have gained the most ground.   ![Online Groceries](https://blog.inspiramarketing.com/hs-fs/hubfs/Online%20Groceries.jpg?width=1720&name=Online%20Groceries.jpg)   Here are four things you need to know about online grocery growth during the pandemic:   **Shifting Shopper Habits** Though over half of shoppers had recently purchased groceries online prior to the pandemic, that number continued to rise as consumers were kept at home. Have you purchased groceries online in the past 60 days? Yes: - Pre-Outbreak: 53.5% - Post-Outbreak: 63.4% No: - Pre-Outbreak: 46.5% - Post-Outbreak: 36.6%   **Shopping Pace Slows** Despite the increase in online groceries, frequency of purchase actually slowed down as consumers stocked up for the long haul. More than Once a Week: - Pre-Outbreak: 8.7% - Post-Outbreak: 6.3% Once a Week: - Pre-Outbreak: 33.0% - Post-Outbreak: 43.4% Once a Month: - Pre-Outbreak: 33.0% - Post-Outbreak: 35.3% **Increasing Expenditures** With shoppers buying groceries on a more infrequent basis, average basket size ($) has continued to rise. $0 to $25: - Pre-Outbreak: 11.1% - Post-Outbreak: 4.7% $25 to $50: - Pre-Outbreak: 28.7% - Post-Outbreak: 18.8% $50 to $75: - Pre-Outbreak: 23.3% - Post-Outbreak: 30.6% $75 to $100: - Pre-Outbreak: 21.4% - Post-Outbreak: 21.3% $100+ - Pre-Outbreak: 15.5% - Post-Outbreak: 24.7%   **Retailer Trends** Though online grocers like Walmart and Amazon Fresh maintain the largest market share, they’ve actually lost ground to competitive offerings throughout the pandemic. Find out who gained ground below: Walmart - Pre-Outbreak: 55.5% - Post-Outbreak: 49.4% Kroger - Pre-Outbreak: 18.6% - Post-Outbreak: 18.8% Peapod - Pre-Outbreak: 6.6% - Post-Outbreak: 9.4% Instacart - Pre-Outbreak: 15.8% - Post-Outbreak: 20.3% Amazon Fresh - Pre-Outbreak: 33.4% - Post-Outbreak: 24.7% Others - Pre-Outbreak: 12.9% - Post-Outbreak: 17.5% Topics: [Insights](https://blog.inspiramarketing.com/blog/topic/insights), [Infographics](https://blog.inspiramarketing.com/blog/topic/infographics) ![Rob Patterson](https://app.hubspot.com/settings/avatar/e1a05c73af5188138a1c9a81f2768bad) #### Written by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Insights (179)](https://blog.inspiramarketing.com/blog/tag/insights) - [Experiential (120)](https://blog.inspiramarketing.com/blog/tag/experiential) - [Infographics (95)](https://blog.inspiramarketing.com/blog/tag/infographics) - [Inspira in the News (70)](https://blog.inspiramarketing.com/blog/tag/inspira-in-the-news) - [Social Media (64)](https://blog.inspiramarketing.com/blog/tag/social-media) - [Employee Spotlights (49)](https://blog.inspiramarketing.com/blog/tag/employee-spotlights) - [Inspira News (49)](https://blog.inspiramarketing.com/blog/tag/inspira-news) - [Awards (46)](https://blog.inspiramarketing.com/blog/tag/awards) - [CPG (40)](https://blog.inspiramarketing.com/blog/tag/cpg) - [Trend Reports (34)](https://blog.inspiramarketing.com/blog/tag/trend-reports) - [Brand Storytelling (29)](https://blog.inspiramarketing.com/blog/tag/brand-storytelling) - [Beverage (26)](https://blog.inspiramarketing.com/blog/tag/beverage) - [Sports & Entertainment (21)](https://blog.inspiramarketing.com/blog/tag/sports-entertainment) - [Food (16)](https://blog.inspiramarketing.com/blog/tag/food) - [Health and Wellness (16)](https://blog.inspiramarketing.com/blog/tag/health-and-wellness) - [Travel & Hospitality (16)](https://blog.inspiramarketing.com/blog/tag/travel-hospitality) - [Automotive (15)](https://blog.inspiramarketing.com/blog/tag/automotive) - [Financial Services (12)](https://blog.inspiramarketing.com/blog/tag/financial-services) - [Insider (9)](https://blog.inspiramarketing.com/blog/tag/insider) - [Digital Marketing (7)](https://blog.inspiramarketing.com/blog/tag/digital-marketing) - [Beauty (6)](https://blog.inspiramarketing.com/blog/tag/beauty) - [CPG brand activations (6)](https://blog.inspiramarketing.com/blog/tag/cpg-brand-activations) - [experiential marketing agencies (5)](https://blog.inspiramarketing.com/blog/tag/experiential-marketing-agencies) - [Loyalty (4)](https://blog.inspiramarketing.com/blog/tag/loyalty) - [Sustainability (4)](https://blog.inspiramarketing.com/blog/tag/sustainability) - [HR (2)](https://blog.inspiramarketing.com/blog/tag/hr) - [Halloween (2)](https://blog.inspiramarketing.com/blog/tag/halloween) - [consumer goods product launches (2)](https://blog.inspiramarketing.com/blog/tag/consumer-goods-product-launches) - [integrated experiential campaigns (2)](https://blog.inspiramarketing.com/blog/tag/integrated-experiential-campaigns) - [live event marketing (2)](https://blog.inspiramarketing.com/blog/tag/live-event-marketing) - [nationwide event production (2)](https://blog.inspiramarketing.com/blog/tag/nationwide-event-production) - [Cannabis (1)](https://blog.inspiramarketing.com/blog/tag/cannabis) see all ### Posts by Topic - [Insights (179)](https://blog.inspiramarketing.com/blog/tag/insights) - [Experiential (120)](https://blog.inspiramarketing.com/blog/tag/experiential) - [Infographics (95)](https://blog.inspiramarketing.com/blog/tag/infographics) - [Inspira in the News (70)](https://blog.inspiramarketing.com/blog/tag/inspira-in-the-news) - [Social Media (64)](https://blog.inspiramarketing.com/blog/tag/social-media) - [Employee Spotlights (49)](https://blog.inspiramarketing.com/blog/tag/employee-spotlights) - [Inspira News (49)](https://blog.inspiramarketing.com/blog/tag/inspira-news) - [Awards (46)](https://blog.inspiramarketing.com/blog/tag/awards) - [CPG (40)](https://blog.inspiramarketing.com/blog/tag/cpg) - [Trend Reports (34)](https://blog.inspiramarketing.com/blog/tag/trend-reports) - [Brand Storytelling (29)](https://blog.inspiramarketing.com/blog/tag/brand-storytelling) - [Beverage (26)](https://blog.inspiramarketing.com/blog/tag/beverage) - [Sports & Entertainment (21)](https://blog.inspiramarketing.com/blog/tag/sports-entertainment) - [Food (16)](https://blog.inspiramarketing.com/blog/tag/food) - [Health and Wellness (16)](https://blog.inspiramarketing.com/blog/tag/health-and-wellness) - [Travel & Hospitality (16)](https://blog.inspiramarketing.com/blog/tag/travel-hospitality) - [Automotive (15)](https://blog.inspiramarketing.com/blog/tag/automotive) - [Financial Services (12)](https://blog.inspiramarketing.com/blog/tag/financial-services) - [Insider (9)](https://blog.inspiramarketing.com/blog/tag/insider) - [Digital Marketing (7)](https://blog.inspiramarketing.com/blog/tag/digital-marketing) - [Beauty (6)](https://blog.inspiramarketing.com/blog/tag/beauty) - [CPG brand activations (6)](https://blog.inspiramarketing.com/blog/tag/cpg-brand-activations) - [experiential marketing agencies (5)](https://blog.inspiramarketing.com/blog/tag/experiential-marketing-agencies) - [Loyalty (4)](https://blog.inspiramarketing.com/blog/tag/loyalty) - [Sustainability (4)](https://blog.inspiramarketing.com/blog/tag/sustainability) - [HR (2)](https://blog.inspiramarketing.com/blog/tag/hr) - [Halloween (2)](https://blog.inspiramarketing.com/blog/tag/halloween) - [consumer goods product launches (2)](https://blog.inspiramarketing.com/blog/tag/consumer-goods-product-launches) - [integrated experiential campaigns (2)](https://blog.inspiramarketing.com/blog/tag/integrated-experiential-campaigns) - [live event marketing (2)](https://blog.inspiramarketing.com/blog/tag/live-event-marketing) - [nationwide event production (2)](https://blog.inspiramarketing.com/blog/tag/nationwide-event-production) - [Cannabis (1)](https://blog.inspiramarketing.com/blog/tag/cannabis) See all ### Recent Posts # Let's Get Started! Inspira Marketing Group is committed to building brands through integrated brand experiences. # Contact Us [dsullivan@inspiramarketing.com](mailto:dsullivan@inspiramarketing.com) 31 Hudson Yards, FL 11 New York, NY 10001-2170 Copyright 2026 | Designed with by [HubSpot](https://www.hubspot.com)