Since the Supreme Court overturned the Professional and Amateur Sports Protection Act of 1992, a number of states have moved to legalize sports gambling for their constituents. And, with the American Gaming Association estimating the illegal sports betting market at $150 billion, there's a ton of money to be made. In this infographic, we check in on sports fan sentiments on gambling, the top reasons they choose to gamble, and the sports they're most likely to gamble on.
Here are three facts you need to know about the rise of sports gambling:
Interest is on the Rise
Though Americans have always enjoyed small-time gambling in the form of fantasy sports leagues or office pools, legalized sports gambling has turned a cottage industry into a bustling business.
90% of sports fans support the legalization of sports betting
90% are interested in placing a bet on at least one sport or tournament
46% are more likely than they were a year ago to place a bet on sports
Awareness & Education
While many are aware that the Supreme Court overturned regulations that outlawed sports betting, there's still plenty of confusion on the state and individual level.
71% of of sports fans are aware that the Supreme Court overturned the Professional and Amateur Sports Protection Act of 1992
52% of fans in legal states think that sports gambling is legal in their state
32% of fans in non-legal states think that sports gambling is legal in their state
88% of sports fans say they have an understanding of betting terminology, but that doesn't quite check out...
46% can correctly identify a parlay
34% can correctly identify a half bet
They Will Gamble If...
These are some of the top reasons that a sports fan would gamble on a game.
43% favorite team is doing well
39% big, exciting game
38% easier to place a bet
33% favorite player is doing well
33% friends and family are betting
30% if I had better knowledge of how betting works
27% if I had better understanding of analytics side of sports
26% if I read in-depth articles explaining betting trends
Is your brand looking to connect with sports fans? Contact us today to learn how our suite of experiential-led services can help you build brand awareness, encourage product trial, and earn lifelong loyalists.
