--- title: "Infographic: Libation Exploration Guiding Consumers Toward New & Emerging Brands" description: This infographic discusses the variation of alcohol consumption amongst different generations, how consumers discover new emerging brands, and more. image: https://blog.inspiramarketing.com/hubfs/pexels-olenkabohovyk-3323682.jpg --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [Infographic: Libation Exploration Guiding Consumers Toward New & Emerging Brands](https://blog.inspiramarketing.com/blog/infographic-libation-exploration-guiding-consumers-toward-new-emerging-brands) Jun 25, 2024 10:00:00 AM / by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) - [Tweet](https://twitter.com/share) **![Emerging Alcohol Infographic](https://blog.inspiramarketing.com/hs-fs/hubfs/Emerging%20Alcohol%20Infographic.png?width=800&height=2500&name=Emerging%20Alcohol%20Infographic.png)**   **WHO ARE WE TARGETING?** It’s important to note that while gen z claims to consume the least alcohol, they are the most likely of any generation to try new brands.   **Alcohol Consumption by Generation1:** 38% of Gen Z 62% of Millennials 62% Gen X 57% of Boomers   77% of Gen Z adults say they make an effort to try new brands, the highest share of any generation2.     **HOW ARE WE TARGETING THEM?** Studies show that word-of-mouth recommendations & in store promotions are the most common channels of discovery for new alcohol brands.   **Most Common Channels of Discovery3:** Primary Reasons: - Word-of-Mouth Recommendations - In Store Promotions   Secondary Reasons: - TV Advertisements - Social Media - Online Reviews and Advertisements     **WHY ARE CONSUMERS** **SWITCHING BRANDS?** Better is the keyword: Better product quality, deals, & customer service.   **Reasons Customers Will Switch Brands4:**   - 70% for Better Product Quality - 61% for Better Deals - 58% for Better Customer Service Experience - 56% for More Product Availability - 55% More Convenience - 46% for Better Product Selection - 25% for Aligned Values   *This article has been published in the Association of National Advertisers (ANA) Marketing Knowledge Center. [Click here to visit their blog.](https://www.ana.net/miccontent/show/id/kp-2024-10-inspira-libation-exploration)*   **Sources:**   1. **[YouGov Profiles Data Presentation | Millennial & Gen Z Perceptions of the Wine Industry](https://blog.inspiramarketing.com/hubfs/Inspira%20Wine%20Webinar%20Presentation%20Quick%20Facts%20F10.27.23.pptx)** 2. **[Morning Consult | Gen Z Shopping Habits: Why They Love New Brands](https://pro.morningconsult.com/analysis/gen-z-shoppers-love-new-brands)** 3. **[YouGov | Launching a new alcoholic drink?](https://business.yougov.com/content/47953-launching-a-new-alcoholic-drink-heres-where-consumers-will-find-you)** 4. **[Forbes | Top Customer Experience Trends In 2024](https://www.forbes.com/advisor/business/customer-experience-trends/)**   Topics: [Infographics](https://blog.inspiramarketing.com/blog/topic/infographics) ![Inspira Marketing](https://blog.inspiramarketing.com/hs-fs/hubfs/InspiraLogoNew.png?width=100&height=100&name=InspiraLogoNew.png) #### Written by [Inspira Marketing](https://blog.inspiramarketing.com/blog/author/inspira-marketing) ### Subscribe to Email Updates - 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