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Infographic: Libation Exploration Guiding Consumers Toward New & Emerging Brands

Jun 25, 2024 10:00:00 AM / by Inspira Marketing

Emerging Alcohol Infographic

 

WHO ARE WE TARGETING?

It’s important to note that while gen z claims to consume the least alcohol, they are the most likely of any generation to try new brands.

 

Alcohol Consumption by Generation1:

38% of Gen Z

62% of Millennials

62% Gen X

57% of Boomers

 

77% of Gen Z adults say they make an effort to try new brands, the highest share of any generation2.

 

 

HOW ARE WE TARGETING THEM?

Studies show that word-of-mouth recommendations & in store promotions are the most common channels of discovery for new alcohol brands.

 

Most Common Channels of Discovery3:

Primary Reasons:

  • Word-of-Mouth Recommendations
  • In Store Promotions

 

Secondary Reasons:

  • TV Advertisements
  • Social Media
  • Online Reviews and Advertisements

 

 

WHY ARE CONSUMERS SWITCHING BRANDS?

Better is the keyword: Better product quality, deals, & customer service.

 

Reasons Customers Will Switch Brands4:

 

  • 70% for Better Product Quality
  • 61% for Better Deals
  • 58% for Better Customer Service Experience
  • 56% for More Product Availability
  • 55% More Convenience
  • 46% for Better Product Selection
  • 25% for Aligned Values

 

This article has been published in the Association of National Advertisers (ANA) Marketing Knowledge Center. Click here to visit their blog.

 

Sources:

 

  1. YouGov Profiles Data Presentation | Millennial & Gen Z Perceptions of the Wine Industry
  2. Morning Consult | Gen Z Shopping Habits: Why They Love New Brands
  3. YouGov | Launching a new alcoholic drink?
  4. Forbes | Top Customer Experience Trends In 2024

 

 

 

Topics: Infographics

Inspira Marketing

Written by Inspira Marketing